GMCR: Brand Manager, Innovation, VUE
Green Mountain Coffee Roasters, Inc. - Waterbury, VT

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Reporting to the Marketing Director of the Innovation Systems Team, this Brand Manager, Innovation will provide brand management leadership supporting the Keurig Vue Brewing System, with a focus on program positioning and marketing, beverage product development, and channel expansion.

Responsibilities to include (but not limited to):
Lead beverage portfolio development and growth strategy
Drive new product idea generation and development
Conduct and analyze market research
Based on research, propose product positioning/pricing/distribution strategies
Lead advertising agencies on positioning and communication programs
Lead cross functional teams to drive concepts to commercialization
Collaborate with Keurig marketing leadership to create holistic brewer/beverage marketing plans
Budget management for new product/brand development
Be the SCBU marketing leader with Management on the Keurig Vue System

Bachelors degree in Marketing or related field. MBA preferred.
5 years of Consumer Product Marketing Experience with a leading branded CPG Company
Demonstrated success as a CPG Product Manager
Prefer a candidate who has worked in CPG new product Innovation
Strategic work in product/positioning
Typical exposure to positioning/advertising/media in a CPG framework
Personal Characteristics

Excellent presentation skills
Innovative and creative thinker and problem solver. Finds solutions to problems
Strong analytical and computer skills
Hands on management style yet strategic. Willing to roll up sleeves as needed
Leadership ability—with management/direct reports/cross functionally

Green Mountain Coffee Roasters - 19 months ago - save job - copy to clipboard - block
About this company
We believe in using the power of business to make the world a better place. Each step on the long road from tree to cup gives us an...