Associate Marketing Product Manager
BIOMET Spine & Bone Healing Technologies, is a leader in the spine, stimulation, biologics, and bracing orthopaedic industries. Since its inception, BSBHT, has been on the forefront in developing and distributing spinal products, stimulation products, biologic products, and bracing products. BSBHT is based in Parsippany, NJ and is a division of Biomet Inc, a leading manufacturer of orthopaedic devices. We have an immediate opening for a Associate Marketing Product Manager.
Essential Duties and Responsibilities include the following. Additional duties may be assigned
Assist in development and implementation of Marketing Plans(s) which meets corporate sales and profitability objectives.
Assist in coordinating market and competitive analysis for the development of new product ideas, introductions and competitive expectations. This includes communications with R&D and manufacturing to bring products to market.
Assist in implementation of Launch Programs and Marketing Communication Plan for both Field Sales Representatives and Spine surgeons via tactics which may include field communications, advertising, detail Selling Programs, MD Speaker Programs and MD correspondence, direct mail, in-house communications, etc.
Coordinate speaker programs and other customer educational efforts for assigned products.
Develop and monitor an annual sales forecast and field sales force “demo’ product forecast.
Support efforts of the field sales force by being consistent and responsive to their needs and by regularly traveling with territory managers to stay current on the needs of the marketplace.
Assist in the training of both field sales force and customers via in-house sales training and educational forums, respectively.
Minimum of two years related experience in a marketing environment and bachelors degree required (or equivalent). Previous sales experience in medical or medical-related field desired; understanding of medical marketing (disposables or devices) a plus. Must be able to travel up to 25%. Must have excellent communication and organizational skills.
Biomet - 18 months ago
When the leg bone and the knee bone don't connect so well anymore, Biomet may have a solution. Orthopedic specialists use the medical...