Email Marketing Manager
Director of Digital Marketing
Email Marketing Coordinator
The Email Marketing Manager will manage the long term strategies and projects related to Anthropologie’s email channel. This individual will be responsible for the strategy, implementation, executing, and reporting of all email marketing campaigns. This includes setting the channel strategy, overseeing the monthly email calendar, analyzing results, strategizing and executing next generation campaigns (Triggers, dynamic imagery, etc.), creating standard processes for email testing and reporting, and being the brand’s primary contact with Cheetahmail.
The Email Marketing Manager will work with a variety of teams including Digital Marketing, Ecommerce, Database Marketing, Merchandising, IT and Creative to ensure that Anthropologie’s emails are executed flawlessly and efficiently. The Marketing manager will also oversee an email coordinator who manages the day-to-day operations of Anthropologie’s email marketing programs. This role will also keep the company current on best practices in regards to data capture, segmentation, analysis, and emerging trends.
Founded in 1992, Anthropologie (www.anthropologie.com) operates more than 145 retail stores in North America and Europe, and ships to over 90 countries worldwide via our ecommerce channels. We cater to fashionable, educated, and creative women between the ages of 28 to 45, who desire an inspirational shopping experience. To that end, we are committed to exceeding her expectations in unexpected, delightful ways. Our unique product assortment includes women's apparel and accessories, home furnishings and décor, gifts, beauty, and found objects. Our mission is to provide our customer with an unimagined experience.
Anthropologie’s parent company, Urban Outfitters, Inc. (www.URBN.com) is an innovative specialty retailer which offers a variety of lifestyle merchandise to highly defined customer niches through brands including Urban Outfitters, Anthropologie, Free People, Terrain, and BHLDN. Urban Outfitters, Inc., is both a Fortune 1000 and S&P 500 ranked company with nearly $2.3 Billion in revenues.
Manage email marketing campaigns end-to-end, including planning, targeting & segmentation, set-up, testing, execution, reporting and optimization
Delegate campaign execution to Email Coordinator
Manage email project workflow - develop schedules, manage team to deadlines, work with merchants to optimize landing pages
Create email reporting dashboards and custom reports analyzing campaign performance in order to provide actionable recommendations and deliver continuous improvements to our email program
Champion continuous advancement of our email features and capabilities including targeting, personalization, and/or template development in collaboration with multiple stakeholders, such as: development teams, designers, business teams and more
Identify and implement strategic email initiatives to acquire and re-engage profitable new and existing customers, including but not limited to, list onboarding programs, triggered messages, and preference centers
Manage relationship and serve as primary point of contact for email marketing vendor
Work cross-functionally with E-Commerce Strategy, Merchandising, Creative, Marketing and CRM teams to execute business objectives and enhance customer acquisition and retention efforts
Must have prior experience with Cheetahmail, Responsys, ExactTarget, or similar ESP
Previous experience with QA’ing emails across different platforms and browsers
Previous exposure to A/B and multivariate testing
Strong HTML and CSS skills
Microsoft Office (including Powerpoint)
Intermediate Microsoft Excel Skills
Previous experience with a CRM database or campaign management system is preferred
Experience with Coremetrics, Omniture, or Google Analytics is strongly preferred
Interest in web analytics, customer lifecycles, and triggered marketing campaigns
Impeccable attention to detail
Ability to work in a fast paced environment on multiple projects
An understanding of the Anthropologie.com customer and brand identity
Bachelor’s Degree in Fashion, Business, or a related field.
Some travel required.
Urban Outfitters Inc. - 10 months ago
Urban Outfitters, Inc. is a lifestyle specialty retail company that operates under the Urban Outfitters, Anthropologie, Free People and...