Digital Acquisition Manager, North America
Time Out New York - New York, NY

This job posting is no longer available on Time Out New York. Find similar jobs: Digital Acquisition Manager jobs - Time Out New York jobs

This role is within the Time Out North America marketing team and will work to devise, and then implement digital traffic acquisition strategies. The role’s main responsibility is to drive a quality audience to visit and engage with TONA digital platforms: web, mobile and social.

Role responsibilities:
Monitor performance of the site against acquisition & traffic targets, identifying areas for improvement, and to provide recommendations.
• Identify content gaps and provide digital editorial teams with recommendations for implementation based on driving maximum traffic and engagement.
• Work closely with the editorial team and webmasters to ensure as much content as possible is optimised before publication.
• Track and plan for seasonality to ensure timely publishing of appropriate content to ensure content is optimised for each platform (web, social and mobile).
• Monitor competitors and provide recommendations to ensure TONA properties have maximum market share.
• Management of all PPC campaigns required by the business to drive optimal ROI.
• Ongoing optimization of transactional landing pages based on testing program.
• Provide weekly reporting of competitive keyword rankings.
• Coordinate and deliver a Time Out external linking program for the North America sites to drive link growth, working with design team on creation of digital acquisition assets.
• Collate and distribute all traffic reports ensuring all recommendations and resulting actions are identified.
-Participate in marketing team promotional planning meetings and discussions.
Professional Requirements:
Advanced experience of PPC campaign management
• Advanced SEO and optimisation experience across online properties
• Excellent analytical skills with experience of delivering reports and ensuring recommended actions
• 2 years minimum experience within a Content Planning or Marketing environment
• Bachelor’s Degree

Time Out New York - 2 years ago - save job - copy to clipboard