Marketing Intern- ConAgra Foods Lamb Weston
ConAgra Foods - Eagle, ID

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Our eleven-week marketing internship program will allow you to develop your analytical and strategic thinking skills. It will provide you with exposure to senior management and an opportunity to learn more about our businesses. As an intern, you will gather and interpret consumer insights data to support the stage gate product innovation process, identify strategy and objectives for various sales collateral materials and develop selling stories using syndicated market research data to facilitate sales execution across all four business units. Position Responsibilities • Assemble/interpret consumer insight data and dimensionalize the size of new product innovation candidates to support early stage evaluation in the new product innovation process
  • Put together PowerPoint/Prezi presentations utilizing the above data to facilitate stage gate approval in team meetings
  • Work closely with key Central and Business Unit marketing personnel and advertising/promotion agencies to develop objectives to support new and revised collateral materials (e.g. 30-second Sales presentations, new sell sheets for new products, etc.)
  • Work with marketing managers to identify key sweet potato target operators, secure Spectra syndicated data for those operators and develop presentations to facilitate sell-in by sales teams
  • Work closely with core potato and sweet potato marketing managers to review and refresh current category positioning to improve their relevancy in the marketplace
  • Assist with key product cuttings to help communicate and better understand product characteristics and facilitate the category refresh process described above
  • Present overall project learning and future recommendations in a final report to Central Marketing/BU marketing team
  • Other projects may be assigned should time permit Position Qualifications • MBA student with a concentration in Marketing or related field
  • Superior verbal and written communication skills
  • Computer skills, including the following software desired:
  • PowerPoint, Prezi (and/or other presentation software)
  • Up to 50% travel required
  • Valid driver’s license required. Candidate must maintain ConAgra driving standards

ConAgra Foods - 2 years ago - save job
About this company
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ConAgra Foods fills the refrigerators, freezers, and pantries of most households. The company produces name-brand packaged and frozen...