Business Analyst/eCommerce Analytics Manager
Shane Co. - Denver, CO

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The eCommerce Business Analyst serves as the business intelligence person for our customers who visit us online. This person will be responsible for interpreting current metrics into KPI’s that give insight into customer activity across all channels (desktop, mobile, social, call center, database, etc.) and ensuring the customer experience is optimized across all touch-points.

Duties and Responsibilities

· Leverage web analytics and data points to identify opportunities and trends

· Develop and identify evolving performance indicators (KPI’s)

· Provide insights to guide the customer experience strategy

· Work cross-functionally with Merchandising, Marketing, IT to compile reports that support an omni-channel view

· Develop concise reporting, standardized and ad-hoc; recommend additional reporting/dashboards when needed

· Establish engagement metrics and reporting

· Identify “low-hanging” opportunities for optimization to increase conversion and revenue

· Oversee multi-variance testing program

· Monitor/Report on SEO, SEM and all other omni-channels

· Perform competitive and industry research to ensure best practices are followed

· Analyze and forecast web & web-influenced store sales

Job Requirements

· 3+ years of web analytics experience

· Skilled in use of Omniture SiteCatalyst

· 3+ years in e-commerce, preferably brick-n-click retailer

· Proficient in Microsoft Excel and PowerPoint

· Experience and understanding of tag management

· Managing large data sets for segmentation

· Self-sufficient and capable of working cross-functionally with teams

· Strong time management skills to keep projects on schedule


· Experience with Omniture Search & Promote, Omniture Test & Target, SilverPop

About this company
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Shane Co. is the largest privately-held jeweler in the United States. The Centennial, Colo.-based company is a direct importer of diamonds,...