Develops and implements brand plans and tactics for a US brand or an indication for a brand to meet business objectives.
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.
Duties & Responsibilities:
Develop and implement marketing plan tactics to support the brand strategy, in collaboration with other brand team members, research and development and external agencies/vendors.
Manage risk associated with marketing programs and material by working within the review process.
Assist in the development, management and monitoring of product forecasts and brand expense budget.
Assist in monitoring and analyzing latest trends in the market, competition and product performance; communicate insights and recommendations to team members.
Coordinate activities with internal and external partners/vendors to support and ensure the effective implementation of marketing plans/tactics.
Interact with all levels of the Sales Force to ensure effective communication and a team approach to implementation of tactics.
Provide input to market research on study design and interpret findings to refine product marketing direction. . Utilize CRM tool to drive marketing strategies and tactics to targeted customers (CVM). Implement through the BIVI sales force to the customer. Effectively monitor, measure results and through this analysis to make appropriate pro-active business decisions.
Develop and work with Key Opinion Leaders to validate and optimize brand strategies and tactics.
Communicate strategic direction to internal partners to ensure alignment.
Performs all Company business in accordance with all regulations (e.g. EEO, FDA, OSHA etc.) and Company policies and procedures. When violations are noted/observed they are to be immediately reported to management. Demonstrates high ethical and professional standards with all business contacts in order to main BIVI’s excellent reputation within the community.
Bachelor’s degree or equivalent related work experience required; MBA preferred.
Minimum 4 years experience in the pharmaceutical industry, including 2 years US pharmaceutical marketing experience or other relevant experience.
Demonstrated project management skills.
Demonstrated understanding and ability to monitor budget and resources.
Demonstrated ability to achieve results in a highly matrixed organization.
Proficiency in MS Office, Outlook and database applications.
Ability to travel (will include overnight travel).
Must be legally authorized to work in the United States without restriction.
Must be willing to submit to a background investigation, including verification of your past employment, criminal history, and educational background
Must be willing to take a drug test and post-offer physical (if required)
Must be 18 years of age or older
Boehringer Ingelheim is a different kind of pharmaceutical company, a privately held company with the ability to have an innovative and long term view. Our focus is on scientific discoveries that improve patients' lives and we equate success as a pharmaceutical company with the steady introduction of truly innovative medicines. Boehringer Ingelheim is the largest privately held pharmaceutical corporation in the world and ranks among the world's 20 leading pharmaceutical corporations. At Boehringer Ingelheim, we are committed to delivering value through innovation. Employees are challenged to take initiative and achieve outstanding results. Ultimately, our culture and drive allows us to maintain one of the highest levels of excellence in our industry. Boehringer Ingelheim, including Boehringer Ingelheim Pharmaceuticals, Inc., Boehringer Ingelheim USA, Boehringer Ingelheim Roxane Inc., Roxane Laboratories Inc., Boehringer Ingelheim Chemicals, Boehringer Ingelheim Vetmedica Inc. and Ben Venue Laboratories Inc., is an equal opportunity employer. M/F/D/V
Boehringer Ingelheim is firmly committed to ensuring a safe, healthy, productive and efficient work environment for our employees, partners and customers. As part of that commitment, Boehringer Ingelheim conducts pre-employment background investigations and drug screenings.
For more than 125 years, Boehringer Ingelheim has been committed to the research and development of innovative medicines that help bring...