Marketing Manager
LEGOLAND California LLC - San Francisco, CA

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Description:
New for summer 2014, the Dungeons and Madame Tussauds are opening a new attraction in the heart of San Francisco at Fishermans Wharf. The Dungeons will be the first for Merlin in the USA and Madam Tussauds will be the fifth addition to the USA and a cornerstone on Merlin Entertainments roll out of new sites across the USA, Asia, Europe and Australasia.

The San Francisco Dungeons is an experience that will inform and entertain, is scary but fun, that sees the funny side of horror and is grippingly captivating. Humour sets Dungeons apart with this actor-led live shows as it trawls through history and brings every visitor face-to-face with the chilling truth our past.

Madame Tussauds is the ultimate celebrity fun day out, where else can you get up close and personal with A-List celebrities, sporting legends, political heavyweights and historical icons and relive the lives, events and moments that made the world talk about them.

We are looking for an experienced Marketing Manager to be responsible for the planning and implementation of our marketing plan to drive awareness and pre-bookings through online, Trade, Schools and Groups. You will plan and execute the annual local and regional marketing plan, maximise visitor driven ticket revenues, in particular through PR launch plans and quick hits, promotions, advertising, direct mail, online, network marketing and cross sales within the Individuals, Groups and Schools market. You will also have the persona and confidence to influence key partners and maximise the commercial benefits of these relationships. The ability to understand the correct visitor and sales channel mix is essential to achieve both customer-driven and business KPIs and maximise revenue for the attraction.

Reporting to the General Manager, this is a great opportunity to combine working with an iconic, global brand and an exciting attraction concept. You can also look forward to integrating marketing activity with some exciting IPs along the way.

Salary circa $80-$90k

Requirements/Qualifications:
Responsibilities:
Highly motivated, you must have at least 5 years previous marketing experience with proven success in delivering innovative and highly targeted marketing and PR campaigns within the leisure, entertainment or retail sector. You must possess excellent communication, interpersonal, and organisational skills, as well as the energy and dedication to bring continued success to this key attraction.

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