Universal McCann is a worldwide leader in advertising communications, specializing in Media Planning and Buying services. We are dedicated to delivering sustainable communications solutions through engagement, innovation and creativity.
The Digital Director will be a leader of the core agency team responsible for management of on-line media planning teams, leading the strategy and development of all digital media activities including strategy, cross-discipline/corridor communications planning, buying, trafficking, measurement and analytics. The Digital Director is the subject matter expert across the agency and for client relationships. They will be passionate about media, be well versed in developing tactics that incorporate emerging trends, and participate in creating outstanding work that results in success for our clients and UM.
Oversee development of media strategies consistent with brand marketing objectives. Recommend targeted, innovative media vehicles consistent with those media strategies to our clients.
Lead strategic and tactical digital planning activities by providing ideas and enthusiasm for connecting media with communities, both locally and globally.
Provide thought leadership and develop strategic direction for media planning and buying across digital and traditional mediums.
Develop and manage departmental budget, as well as create proposals and budgets for special departmental projects and initiatives as needed.
Work with relevant vendors, media sales community and internal departments to develop unique and strategically appropriate media approaches, including the exploration of venues (sites, creative technologies, etc.) that utilize emerging technologies pertinent to our clients’ objectives.
Will have strong connections to the industry that ensure you are on the forefront of key trends in all or most of the key areas of digital media, including but not limited to: digital brand strategy, ecommerce, search, online advertising, mobile and social.
Plan, direct, supervise, and coordinate work activities of subordinates and handle all personnel requirements for immediate staff including training and development.
Insures best practices are used across department and account responsibilities.
Develop and maintain excellent working relationships with all agency departments/disciplines.
Own the relationships with agency partners, where applicable.
Ten years of digital media management experience, including on-line marketing with execution of business goals yielding measurable results. Five+ years management experience required.
A college degree or equivalent experience is necessary.
A minimum of five years supervisory experience in the operation of a dynamically published Web site with a robust CMS. Experience with media sites a plus.
Knowledge of HTML, CSS, and XML is required. Successful experience with on-line marketing, including SEO and CRM systems is a plus. The ideal candidate will have a strong and current knowledge of industry trends and web best practices, including CRM, marketing and metrics.
Ability to synthesize large amounts of data into actionable information.
Ability to work in a fast-paced, demanding environment
Demonstrated ability to “see the bigger picture”.
Superior writing, communication and presentation skills. Strong analytical skills.
Ability to contribute individually, as well as participate in cross-functional teams.
Experience working with senior-level clients.
Ability to create great working relationships with all levels within the company and across multiple disciplines.
Strong negotiation skills, tact and diplomacy.
Proficient knowledge of other media departments.
Ability to work under dual reporting structures.
UM seeks curious minds to keep up in our ever-changing industry. If you want to be challenged and apply your unique talents, then we would like to hear from you!
It is the Policy of Universal McCann, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable
federal, state, or local law.
Initiative - 21 months ago