Director, Media and Marketing Analytics
Campbell Mithun - Minneapolis, MN
Department: Compass Point Media
Status: Full-time employee
Reports to: EV P, Director Media Operations
Available: Immediately

WHAT YOU WILL BE RESPONSIBLE FOR
  • Client/account facing responsibilities representing all media and marketing analytics.
  • Strategy and oversight of media and marketing analytics tools, services and deliverables.
  • Broad coordination between marketing analytics team within the agency.
  • Institutionalizing the process/methodology for goal setting across channels to enhance channel integration and further promote the incorporation of digital best practices and continuous improvement.
  • Work closely with respective team members from various disciplines (media, creative, account management, account planning, digital experience) within the agency and the client to optimize and coordinate campaign strategies.
  • Provide support with special projects/initiatives within client services, particularly new business.
  • Manage industry-leading tools that facilitate cross channel measurement and optimization.
WHAT YOU NEED TO SUCCEED
  • 10+ years of marketing analytics experience (both online and offline media).
  • Expert level knowledge of analytics platforms and other business intelligence tools.
  • Strong client engagement and leadership experience skills.
  • Strong management experience, including history of leading teams.
  • Online/offline campaign measurement.
  • Attitudinal measurement tools (Marketing Evolution, Dynamic Logic, Insight Express).
  • Web analytics tools (Omniture, WebTrends, HBX) Ad servers (Atlas, DART).
  • Experimental test design (A/B split, full factorial, fractional factorial).
  • Statistical tools (SPSS, SAS) and techniques e.g. segmentation, response modeling and lifetime value.
  • Database tools (MySQL, SQL Server, MS Access).
  • Navigating through database tables, creating multi-table queries, creating reports, data entry forms, modifying table structures, and developing macros.
  • Understanding of database concepts including normalization, and data integrity.
  • Visual presentation of data through Excel, MS Access reports, Crystal Reports, Xcelsius, etc.
This is a summary of the position and not intended to be a complete job description
Campbell Mithun is an Equal Opportunity Employer

Campbell Mithun - 3 years ago - save job - block
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