The Pay-Per Click Advertising Specialist
Predictive ROI - Chicago, IL

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SummaryThe Pay-Per Click Advertising Specialist will work as a self-employed independent contractor. This person needs to be organized, understand business drivers, and possess effective communication skills to develop and maintain close relationships with clients.TasksConduct keyword research and selection for pay-per-click campaigns and SEO projects.Analyze websites and document changes required for SEO.Monitor, on an on-going basis, clients SEO results and manage projects to ensure continued high rankings.Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.Serve as liaison with paid search engine contacts.Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.Web development experience is a plus.Develop pricing strategies, balancing firm objectives and customer satisfaction.Work ActivitiesCommunicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.SkillsService Orientation - Actively looking for ways to help people.Coordination - Adjusting actions in relation to others' actions.Speaking - Talking to others to convey information effectively.Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.AbilitiesOral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.Oral Expression - The ability to communicate information and ideas in speaking so others will understand.Written Comprehension - The ability to read and understand information and ideas presented in writing.Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.Written Expression - The ability to communicate information and ideas in writing so others will understand.Work StylesDependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.Integrity - Job requires being honest and ethical.Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.Tools Technology Tools used in this occupation: Desktop computersPersonal computers Technology used in this occupation: Analytical or scientific softwareCustomer relationship management CRM softwareData base reporting softwareDesktop publishing softwareKnowledgeSales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Keywords: advertising, ppc, marketing

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