Events Marketing Manager for Healthcare
Aetna - West Hartford, CT

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POSITION SUMMARYLooking for someone in East Coast region with the flexibility to work at homeResponsible for end-to-end B2B marketing program and campaign management. Experience with event marketing for tradeshows, forums, workshops, webinars and speaker symposiums (plan, design, execute and measure; event logistics, vendor contracts, speakers bureau, communications etc.).Experience with internal and external marketing campaigns (plan, design, execute and measure)Develop and communicate monthly reports for campaigns and eventsExcellent communicational skills, both written and oralExcellent organizational and problem solving skillsExcellent project management skills -with keen attention to detailsFlexibility and the ability to manage and prioritize multiple deadline projects simultaneouslyManage vendor relationships ensuring all corporate guidelines and processes are followedCollaborate with Emerging Business and Aetna marketing managers to ensure a holistic view into marketing activities across the company and identify opportunities for leverageBudget managementCollaborative nature and enjoys working in a changing environmentProject Management: Design, lead and implement cross-functional projects. Installs best practices including continuous improvement activity to achieve efficiency and deliver on segment goals.Measure Marketing Effectiveness: Actively manage, measure and adjust activities to ensure optimal return on investmentEDUCATION
The highest level of education desired for candidates in this position is a Bachelor''s degree or equivalent experience. Please note that benefit eligibility may vary by position. Clickhereto review the benefits associated with this position.
Aetna does not permit the use of tobacco related products or drugs in the workplace.
Job Function: Communications

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Aetna is about more than just doing a job. This is our opportunity to re-shape health care for America and across the globe. We are...