The Return Path Experience
Don’t get us wrong, it’s not easy to land a job at RP. You’re going to have to learn the ins and outs of our business before you even get here. Here’s the good news: only the best and brightest minds in email work here. So, once you’re in, this is a place where you’ll be challenged, inspired, rewarded and transformed. Really you ask? Yes, really. The Return Path experience is a two-way exchange. We ask you to give us your very best every day. We expect a lot from you. We challenge you with interesting work, stretch assignments, a collaborative work environment and a ton of learning and growth. The pace is fast and furious. In exchange, we give you everything you need to live a happy, balanced life. This includes great pay, generous vacation, great benefits, flexibility and, well, whatever else you need. Everyone is unique and we pride ourselves on not having one-size-fits-all solutions. At Return Path you’re a person, not a title. What’s important in your life right now? Kids, pets, triathlons, tango, karate, yoga, parents, Pilates, pre-natal—we will support you through it all. Give and take. That’s a Return Path career.
The impact you’ll have at RP
The Manager of Marketing Communications is responsible for supporting and executing our corporate communications strategy. The range of duties includes:
Manage day-to-day PR activities, including providing support for our agency partners and maintaining a global PR calendar
Produce PR-related content including writing and editing byline pieces and columns
Work with the Senior Director of Email Research to support research programs, including reviewing data, working with freelance writers, trafficking reports through the design process and executing PR and social media distribution strategies
Support for our thought leadership program, including our training initiatives and coordinating and tracking thought leadership activities and goals
Lead media relations efforts, including keeping media list up-to-date and assist in tracking media relations outreach and prepare metrics reports to track the success of PR and social media programs
Manage production of blog, newsletters, podcasts and other content, including setting up interviews and sourcing content ideas
Develop presentations, webinars and videos for virtual and live speaking engagements plus maintain events calendar and assist in pitching speaking opportunities
Coordinate support for speakers, including creation of handouts and follow-up materials
Implement social media strategies across a variety of networks, including Twitter, LinkedIn and Facebook
Support our Knowledge Management group by preparing materials and information for our internal knowledge-sharing programs
Prepares materials for media and analyst briefings and assist with follow up from these briefings
Train employees on press, speaking and social media practices and policies
Coordinate internal message dissemination
What does it take to be successful in this role?
At least four years of PR or marketing experience, preferably in a B2B environment
Strong working knowledge of PR, social media and marketing
Strong knowledge of sales, marketing and development processes, especially in B2B
Ability to develop effective relationships and operate within a geographically dispersed team
Forward thinking and expert at brainstorming possess problem-solving
Ability to turn basic program requirements into a fully planned program with minimal oversight
Efficiently work under deadlines to complete assigned task
Detail-oriented with strong project management skills
Knowledge of salesforce.com and/or Eloqua Marketing Automation System a plus
Self-starter who is able to work collaboratively in a team environment
NOTE: Writing samples and a portfolio of work samples will be required.
Analytical Skills: Thinks analytically and creatively to make the most of available data; generates new ideas, takes risks, proposes change, encourages innovation, and solves problems creatively
Computer Skills: Skilled in the use of computers, adapts to new technology, keeps abreast of changes, learns new programs quickly, uses computers to improve productivity, leverages the internet to find information
Communication: Communicates well both verbally and in writing; uses appropriate medium for communication based on the situation, delivers effective presentations, shares information and ideas with others, has good listening skills; able to translate complex materials into meaningful and relevant content for both technical and non-technical audiences, and influence behavior
Global Perspective: Has a global view and is comfortable and effective working with global partners, understands global markets and international considerations
In addition to the above, you must be a good fit at Return Path. To be successful here, you must demonstrate Personal/Professional Growth , Professionalism , Flawless Execution , and Strategic Thinking; have a Positive Impact and a great sense of humor . Visit our website to read detailed descriptions of expectations at each of the four levels at RP: (1) Learning, (2) Applying, (3) Guiding and (4) Shaping. This position is categorized at the Applying level.
What it’s like to work here
It’s great! From the CEO and senior management team to the newest entry-level employee, we are a company that cares a lot about fostering a great work environment and a fun, energetic, success-oriented culture. We have a strong philosophical belief that our people are our most important assets. And we don’t just pay lip service to that phrase—we incorporate it into our policies, and we live it every day. Yes, that philosophy means we have generous “traditional” benefits, and it also means we take a lot of time to focus on high quality management and leadership, and time to make sure everyone in the company is in the right job, knows how his or her job contributes to the overall company mission, and has a clear sense of learning and career growth. We have great employee retention over the years because people love coming to work here and really feel like they’re part of something special. For more information visit www.returnpath.net.