Digital Media Supervisor
OMD - United States

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Strategy Supervisor, Digital

Reports to: Associate Director of Strategy

The following are the responsibilities and duties of the Strategy Supervisor and Senior Strategist. This is not an all-inclusive list and will vary by account assignment and seniority.

Role A Strategy Supervisor and Senior Strategist is the day-to-day liaison between the client and the media community. His/her role is to ensure the client’s media plans are developed and implemented.

Management:

n Supervise the Strategist(s) and Assistant Strategist(s) on day-to-day activities making sure that their growth as digital media professionals is of utmost importance

n Train Strategist and Assistant Strategist in all aspects of the strategy and investment process, as well as the client(s) business and industry

n Manage the flow of client media-related issues. Create solutions and resolve problems

n Manage solid client relationships

n Establish timetables for development of plans

n Interview applicants for junior-level positions

Media Strategy:

n Insights –

Integrate Checkmate strategic planning philosophy into communication plan development –

Help develop planning objectives and strategies that coincide with the client’s marketing direction –

Continually seek a consumer-centric view in all strategic thinking

n Ideas –

Supervise implementation of integrating offerings and tools –

Identify opportunities for cross-platform deals, when appropriate –

Provide point-of-view on various media in the marketplace –

Create media plan recommendations and alternatives –

Select media vehicles and determine scheduling –

Promote creative, innovative approaches to strategically reach the target consumer –

Analyze competitive activity in the marketplace

n Results –

Present media plans to clients –

Oversee the execution of a media plan –

Ensure that OMD rates are the industry best and that the opportunities we present to clients are better than any other an Agency would provide –

Gauge media performance to determine the extent to which the original objectives and strategies were met –

Optimize based on client objectives and work with Internal Research teams to make sure that all elements of success are being utilized (aka Brand Tracking)

Maintenance:

n Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules

n Update account team on status of all client projects

n This not only involves working closely with the client and with the media community, but also with the Strategy group, other Strategic Business Units, and/or the partner agency

n Foster a good working relationship with account and client teams to facilitate flawless execution of plans

n Coordinate efforts with the Investment team(s)

n Study demographic data and consumer profiles to identify desired target audiences

n Handle any client requests – i.e. plan changes, budget changes, provide marketplace information

n Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business

Media Expertise:

n Attend meetings and present often, both internally and externally

n Keep abreast of industry trends through advertising and media trade journals

Competencies Knowledge/Expertise n Knowledge of the principles of advertising, marketing and media. A basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism

n Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing

n Understanding of the skills and functions of the Investment side of the business, as well as the Strategic Business Units’ competencies

n Knowledge of all aspects of Digital Media, including Search, SMS, iTV

n Interest in the client’s industry and environment within which he operates

Skills/Abilities n Analytical Thinking –

Fluency in mathematical concepts –

Ability to translate data into well-articulated ideas

n Teamwork –

Ability to foster a strong, cohesive working team –

Ability to give proper, thorough instruction –

Ability to prioritize and multi-task

n Technical Skills –

Ability to understand media data sources in terms of what is measured, the method, and information reported –

Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements

n Problem Solving –

Ability to formulate solutions to media problems –

Ability to articulate the scope of a client’s business challenge

n Verbal/Written Communication Skills –

Ability to write clearly and concisely and present orally in an articulate and confident manner –

Ability to effectively and comfortably communicate and interact with clients and vendors –

Ability to articulate objectives, opportunities and techniques

Qualifications

Preferred Skills

Link to Application

Date Posted
04/12/2013 15:49:37

Chicago Interactive Marketing Association - 17 months ago - save job - block
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