Marketing Programs Manager, CL
Colonial Life - Columbia, SC

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Colonial Life, a member of the Fortune 500 Unum family of businesses and market leader in benefit solutions, specializes in personal insurance products offered to employees at the worksite. At Colonial Life, we know that each individual's lifestyle and needs are different from the next person's. Our personal insurance products offer a broad range of benefit options for employers and employees, and many can help combat the rising costs of health care. At Colonial Life, we boast a great resource of individuals, both in the field and in our home office, who come together to guarantee our continued success in the voluntary industry.

Principal Duties and Responsibilities

Develops, executes and supports marketing programs within assigned segments and channels that meet sales and strategic growth objectives
Interfaces and collaborates cross-functionally to design and implement programs
Develops, manages and tracks project plans and schedules
Conducts program forecasting and return on investment analysis
Tracks, measures and reports on key success metrics of marketing programs
Partners with advertising and branding to produce program support materials
Demonstrates active brand stewardship
Applies creativity and innovation in the application of new and emerging technologies and marketing methodologies
May perform other duties as assigned

Three to five years marketing experience
A four-year degree in marketing, business or related field
MBA or advanced degree preferred
Track record of successfully managing multiple, concurrent projects and consistently delivering on time and within budget
Strong sense of urgency and outstanding time management skills
Uses appropriate influencing skills, understanding the proper balance between being collaborative and assertive
Extremely good follow through on details and action items
Strong external orientation with understanding of customer, market and distribution dynamics
Knowledge and understanding of how to leverage market segmentation
Strong analytical skills and fluency in the development and use of metrics
Ability to work credibly with all levels of the sales organization
Innovative and assertive, with the ability to apply new methodologies, techniques and technology to marketing programs
Excellent written and verbal communication skills
Strong presentation skills
Highly proficient in Microsoft Word, Excel and PowerPoint
Innovative and knowledgeable in generating creative solutions
Partners well with others in the home office for effective implementation of cross functional marketing programs
Meets the standards for this position, as defined in the Talent Management Framework
We offer competitive salary and comprehensive benefits package with extras like a wellness/fitness center, health resource center and a tuition assistance program. Colonial Life has been named one of the top large companies to work for in South Carolina.
Colonial Life is an equal opportunity and affirmative action employer regardless of a person’s race, color, religion, national origin, age, disability, military status, gender or sexual preference.

About this company
93 reviews
Colonial Life & Accident Insurance Company is a market leader in providing benefits solutions in one neat package: excellence in...