Digital Marketing Analyst Job
Sun America Financial Group - New York, NY

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Digital Marketing Analyst


Job ID #: 82348
Location: NY-New York
Functional Area: Communications
Company: 41557 - Chartis Global Services, Inc.
Employment Type: Full Time - Permanent
Education Required: Bachelors Degree (or equivalent)
Experience Required: 3-5 years
Relocation Provided: No
Travel Percentage: 0

Position Description:

Picture yourself building a successful career at AIG alongside other talented, highly motivated individuals committed to reaching our goal of becoming our industry's employer of choice. We believe that our success depends on a world class team with diverse and unequaled expertise. If you would like to be a part of a team where there are no limits we invite you to consider putting your talents to work with AIG's Marketing Team.

Performance objectives are as follows:

• Manage online marketing projects and campaigns for a large insurance and financial services company;

• Work with internal marketing contacts around the world to develop and implement online marketing strategies and optimize on them on an ongoing basis. This includes email marketing, search engine marketing (PPC, SEO), display advertising, social media;

• Project manage initiatives with internal teams to design, produce, implement, and deploy email templates, online banner, marketing landing pages, etc.;
• Work with internal clients to continually test, analyze, and optimize programs to increase registrations, conversion rates, engagement and more;

• Build strong relationships with internal clients as well as internal and external resources and manage all phases of campaign development from concept through to reporting;

Work to train regional marketing staff on use of tools and best practices for online marketing.

Position Requirements
• 3-5 years of experience in managing online marketing campaigns using tools such as Doublelick DFA, Doubleclick Search, Experian Cheetahmail, Optimost, Adobe SiteCatalyst;

• Role will involves hands-on management of campaigns using these tools to continually improve campaign performance and grow ROI;

• Experience in implementing search engine optimization strategies with proven results;

• Experience with online media planning and working with ad exchanges and networks;

• Experience in online channel attribution reporting and modeling preferred;

• Knowledge or previous work using web metrics tools, third party ad serving, bid management, webcasting or other online marketing tools;

• Must be able to work well in a team environment and manage multiple projects simultaneously and efficiently;

• Must have excellent written, verbal and presentation skills;

• Insurance or financial services experience preferred;

• Experience implementing search engine optimization strategies with proven results;
• Experience with online media planning and working with ad exchanges and networks;
• Experience in online channel attribution reporting and modeling prefered;
• Must have excellent written, verbal and presentation skills;
• Knowledge or previous work using web metrics tools, third party ad serving, bid management, webcasting or other online marketing tools;
• Must be able to work well in a team environment and manage multiple projects simultaneously.
• Insurance or financial services experience preferred

About Us:

American International Group, Inc. (AIG) is a leading international insurance organization serving customers in more than 130 countries and jurisdictions. AIG companies serve commercial, institutional, and individual customers through one of the most extensive worldwide property casualty networks of any insurer. In addition, AIG companies are leading providers of life insurance and retirement services in the United States.

AIG Property Casualty is a global market leader, one of the few truly global property casualty franchises.

AIG Life and Retirement is one of the largest life insurance organizations in the U.S., and provides protection, investment and income solutions needed for financial and retirement security.

United Guaranty Corporation is the marketplace leader in mortgage insurance in the U.S.

Additional information about AIG can be found at www.aig.com | YouTube: www.youtube.com/aig | Twitter: @AIG_LatestNews | LinkedIn: http://www.linkedin.com/company/aig

Valic - 19 months ago - save job - block
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