To oversee and lead the development, implementation and monitoring of the marketing and selling strategies for the US brands for pet products. Over see the technical support to the marketing team to ensure successful and coordinated product launches.
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.
Duties & Responsibilities:
Manage and direct the development of brand objectives and strategic plans. Oversee development of tactical plans (sales/promotional tools, conventions/symposia, PR/media, web strategy, market research, etc.) to ensure attainment of annual goals.
Represent brand with internal and external stakeholders. Lead the development of brand positioning, messaging, and brand personality to ensure these components are executable. Ensure appropriate strategic direction is communicated to and executed by external agencies.
Ensure continuous review of product and market performance, competitive intelligence, field force capacity and needs, market research to identify key growth opportunities and hurdles facing the brand; ensure development of appropriate action and contingency plans.
Forecast and monitor Gross and Net Sales for the brand to ensure brand contributions are in line with corporate expectations. Meet financial targets for the brand including net sales, discounts and market share.
Chair/lead cross-functional teams involving Marketing, Sales, Market Research, Regulatory, Legal and Medical, actively soliciting team expertise and input in the development and execution of brand strategies.
Develop, coordinate and execute annual business plan as per schedule.
Coach, develop, motivate and monitor team members' performance, to include: develop actionable Max plans, provide regular feedback, and conduct timely Max Plan reviews. Identify performance challenges, create action plans and monitor the effectiveness of these action plans.
Performs all Company business in accordance with all regulations (e.g., EEO, FDA, etc.) and Company policy and procedures. When violations are noted/observed they are to be immediately reported to management. Demonstrates high ethical and professional standards with all business contacts in order to maintain BIVI's excellent reputation within the animal health community and internally.
Bachelor’s degree required; MBA preferred.
Minimum 8 years experience in the pharmaceutical industry
Minimum 3 years successful marketing management experience
Demonstrated strong leadership, negotiation and project management skills.
Excellent analytical, communication, creativity and organization/planning skills
Must be legally authorized to work in the United States without restriction.
Must be willing to submit to a background investigation, including verification of your past employment, criminal history, and educational background
Must be willing to take a drug test and post-offer physical (if required)
Must be 18 years of age or older
Boehringer Ingelheim is a different kind of pharmaceutical company, a privately held company with the ability to have an innovative and long term view. Our focus is on scientific discoveries that improve patients' lives and we equate success as a pharmaceutical company with the steady introduction of truly innovative medicines. Boehringer Ingelheim is the largest privately held pharmaceutical corporation in the world and ranks among the world's 20 leading pharmaceutical corporations. At Boehringer Ingelheim, we are committed to delivering value through innovation. Employees are challenged to take initiative and achieve outstanding results. Ultimately, our culture and drive allows us to maintain one of the highest levels of excellence in our industry. Boehringer Ingelheim, including Boehringer Ingelheim Pharmaceuticals, Inc., Boehringer Ingelheim USA, Boehringer Ingelheim Roxane Inc., Roxane Laboratories Inc., Boehringer Ingelheim Chemicals, Boehringer Ingelheim Vetmedica Inc. and Ben Venue Laboratories Inc., is an equal opportunity employer. M/F/D/V
Boehringer Ingelheim is firmly committed to ensuring a safe, healthy, productive and efficient work environment for our employees, partners and customers. As part of that commitment, Boehringer Ingelheim conducts pre-employment background investigations and drug screenings.
As the US headquarters of German drug maker Boehringer Ingelheim, Boehringer Ingelheim Corporation oversees about half a dozen stateside...