Director of Outsourcing Service Line (SL) Marketing(Job Number: 14909)
Avanade provides business technology services that connect insight, innovation and expertise in Microsoft technologies to help customers realize results. Avanade’s services and solutions help improve performance, productivity and sales for organizations in all industries. The company applies Microsoft expertise from its global network of consultants, drawing on the right mix of onshore, offshore and nearshore skills, which together are designed to help deliver results faster, at lower cost and with less risk. Avanade, which is majority owned by Accenture, was founded in 2000 by Accenture and Microsoft Corporation and serves customers in more than 20 countries worldwide with more than 13,000 professionals. Additional information can be found at http://www.avanade.com/.
Director of Outsourcing Service Line (SL) Marketing Job
Location: US or UK
The Director of Outsourcing Service Line Marketing will lead the creation and coordination of the go-to-market approach for the Outsourcing Service Line (SL). This will be accomplished by:
The individual will report to the VP of Global SL Marketing and work closely with Global SL Executives,, Global SL Business Directors, and Product Management, as well as with Avanade’s area and regional executives to define the right go-to-market approach tailored by maturity of each geographic market, channel strategy and the Outsourcing SL.
- Continually driving “Voice of the Customer” into marketing messages, asset development, sales enablement and field marketing programs.
- Building strong service line and solution messaging that will differentiate Avanade in the market
- Acting as the SME for the relevant Service line market landscape of solutions and competitors
- Equipping the sales and marketing teams (direct or channel) by delivering high quality sales tools, supported by appropriate communication and training.
- Driving market development by engaging with the analyst community, influential industry organizations, Press, and social media
- Providing guidance to Field Marketing teams for campaign planning, events, and other demand generation activities
This leader will be aligned to a SL organization (or multiple) and a global marketing organization and will collaborate with the corporate, field and alliance marketing teams to ensure the Outsourcing SL Marketing strategy is closely integrated with and supportive of Avanade’s business strategy, the respective service line priorities and other relevant global marketing strategies in market. This role will also require close collaboration with Accenture and Microsoft to ensure the Outsourcing SL’s alignment with parent companies’ strategies and programs.
Experience & Skills
- 15 years relevant experience. Product or Solution Marketing roles within software or technology service providers is highly valued.
- Strong knowledge of the outsourcing space, competitor go-to-market strategies, and core solution categories within Avanade’s outsourcing business
- Proven track record in leading messaging development, engagement with analyst community, and driving product or service line marketing
- MBA or equivalent experience
Avanade® Is An Equal Opportunity Employer. Avanade promotes equal employment opportunity to all employees and applicants and does not discriminate on the basis of race, religion, color, creed, national origin, sex, age, sexual orientation, status as a protected disabled or Vietnam Era Veteran, disability, or any other legally protected status.
- Outstanding verbal and written skills with experience presenting to large audiences and interacting with C-level executives.
- Extensive experience in the discipline of Product Marketing for both software and services including voice of the customer methodologies, buyer personas, market differentiation platforms, sales enablement, market development, and demand creation strategies
- Excellent customer and sales team facing skills
- Strategic thinker able to develop vision as well as execute.
- Ability to work collaboratively in a matrixed organization
- Strong change management leadership experience and skills an advantage.
Primary Location : United States
Travel : No
Job Type : Standard
Region : Global SC
Job : Marketing
Capability Group : Marketing
Avanade Inc. - 11 months ago
Avanade Inc. is a global technology consulting company that specializes in delivering services and solutions using Microsoft enterprise tech...