DIGITAL STRATEGIST
Hearst Newspapers - Houston, TX

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Job Responsibilities

Develop, manage and execute successful social media strategies to support the overall business goals of Houston Chronicle’s enterprise level clients. The Digital Strategist works closely with internal teams and clients to develop effective social media plans execute those plans and evaluate the results of that outreach.

Responsibilities may include but will not be limited to:
Develop and execute creative and innovative social media marketing programs across all social media channels, blogs, etc.

Post content and respond in a timely manner to comments and feedback in social media outlets (Facebook, LinkedIn, Twitter, Pinterest, YouTube, StumbleUpon, Google+, etc.)

Develop and execute a blogging communication strategy

Utilize Social Media tools (for example: Sprinklr, Vitrue, Hootsuite, Social Baker, etc.) to manage posts/replies, create reports, and develop recommendations to improve Community engagement

Manage and optimize social media ad campaigns and content strategy campaigns

Act as a thought leader by keeping up with changes and trends

Work alongside content strategists to manage the social media and project management aspects of integrated/branded content strategies and executions

Project manage all social media and content integration projects as well as all content integration projects

As and when needed work alongside Social Media Director to support Houston Chronicle’s social media efforts

Must have

3+ years experience company or agency including creation and management of content calendar

Knowledge and understanding of social media platforms/technologies, (including Facebook, Twitter, Youtube, LinkedIn, Google+, etc.) and how they can be used in different scenarios

Experience growing and fostering Blog, Twitter and Facebook communities

Deep Understanding of metrics and analysis including; CPM, CPC, and CTR

Copywriting ability

Project Management experience

Experience developing client relationships

Experience using Social Marketing tools

Required Skills

Required Experience

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Like founder William Randolph Hearst's castle, The Hearst Corporation is sprawling. Through  Hearst Newspapers, the company owns some...