Marketing Manager
RA Sushi Bar Restaurant - Scottsdale, AZ

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Department: Marketing
Reports To: Director of Marketing

Essential Duties and Responsibilities:

The Marketing Manager will be oversee the creation, development, implementation and management of promotional programs to support the RA brand’s sales and marketing objectives, with a primary focus on engaging consumers with our brand and a secondary focus of driving sales at retail.

Primary Responsibilities:

1. Work closely with senior management to develop national and regional promotions to support brand awareness, sales objectives and regional initiatives.
2. Work closely with Operations to develop market-specific opportunities for inclusion in brand promotions in order to maximize success.
3. Execute promotions’ concepts, communication and materials (advertising, online, in-store, etc.) throughout the organization.
4. Manage promotions’ timelines and budgets with internal and external resources.
5. Develop, implement and provide guidance for Grassroots program targeted to each location on a monthly basis
6. Develop, grow and manage existing Email Marketing Program (write monthly e-newsletters, promotional e-newsletters)
7. Obtain all necessary legal approvals.
8. Develop ROI analysis to validate success of promotion
9. Manage off-hour/off-site events for all RA locations and attend off-hour/off-site events in Arizona
10. On-going development, management and implementation of Social Media programs (Facebook, Twitter, Foursquare, You Tube, Pinterest etc.)
11. Brand Reputation Management (track/monitor Yelp reviews, Citysearch, Urbanspoon and other online sites)
12. Manage website to ensure content is current and relevant
13. On-going development and management of Concierge Relations program
14. Maintain and oversee Community Relations Program
15. Work with print vendor on on-going projects
16. Proof creative and printing collateral
17. Invoice approval and stewardship of media plans

Skills and Abilities

 Outgoing person acting as an ambassador of company values, mission, image to the public at all times
 Ability to maintain relationships with the media as well as senior management and front line operations management
 Ability to prioritize and manage multiple tasks on deadline and with a sense of urgency
 Organized, self-driven requiring minimal supervision.
 Excellent verbal and writing skills.
 Innovative, seeking new and cutting edge ideas for implementation
 Career minded, professional, with a drive to succeed
 Ability to represent and upholding the company brand.

Education and Experience

 Bachelor's degree (B. A.) or (B.S) from four-year college or university
 7 or more years related experience and/or training;
 Prior experience in the restaurant industry preferred

Computer Skills

Microsoft Office, Adobe Acrobat Professional, Excel, PowerPoint and Adobe Photoshop

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