Social Media Specialist
Campbell Soup Company - Camden, NJ

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The Social Marketing Specialist role is responsible for the ongoing management and growth Campbell’s social media presence in alignment with business strategies and direction.

Key Accountabilities

  • Collaborate with cross-functional teams to develop marketing and communications plans that leverage the social media space. You will own the strategy and the execution of the ideas.
  • Responsible for developing content across owned and earned social channels. This could include blog posts, tweets, status updates, pins, photos and videos.
  • Creates, manages and grows business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, LinkedIn, youTube and Instagram.
  • Leverages measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives

  • Knowledge, Skills and Abilities
    • Working knowledge and real-world experience in planning, managing and executing social media initiatives
    • Real-word experience planning social media programs that span owned (eg Blogs), earned (eg Facebook) and paid (sponsored tweets)
    • Knowledge of Digital Marketing current best practices and understanding of Digital production processes
    • Knowledge of social media legal guidelines, including, but not limited to WOMMA and "pay-per-post"
    • Knowledge of Strategic planning and processes for brand management and creative development, including research tools and evaluation of results, especially as related to 360 "Integrated Communication Planning".
    • Knowledge of media strategy and planning options and the media role in integrated communication.
    • Strong negotiation skills as both a strategic advisor and direct negotiator for a broad variety of Interactive services

    • 3+ years experience or equivalent exposure to a corporate environment
    • BA or BS with focus on communication Advertising/Marketing
    • Experience with social media platforms, including, but not limited to Facebook, foursquare, Pinterest, Twitter, YouTube, Google+ and Path
    • Experience with leveraging social media management and analytics tools, including, but not limited to HootSuite, Visible Technologies, Radian 6 and Crimson Hexagon
    • Experience writing, editing and crafting content for the social media space
    Campbell Valuing People, People Valuing Campbell
    Campbell Soup Company is an Equal Opportunity Employer

    About this company
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    Campbell Soup Company is a growing global food company with annual sales of more than $8 billion and powerful brands in three core...