The Senior Marketing Account Manager supports the Marketing & Business Services team and it’s Director in a wide variety of service areas. In this role, the stakeholder will be an integral liaison in our relationships with clients and with cross-functional teams across the enterprise, as well as suppliers, consultants and other service providers. The Manager assists the Director in deploying resources to provide value-added products, services, and solutions to internal and external clients. This position will require travel at times.
Scope and Complexity:
The Manager provides an array of management services using innovative thinking and creative development to provide solutions. The Manager is often responsible, as required by the needs of the department as indicated by the Director, for decision-making, strategic planning and the full execution of projects. Service areas include: Marketing, Public Relations, Travel Management and, generalized Business Services.
Through effective project management, the Manager must identify and manage priorities to ensure team projects are completed in a timely manner while keeping appropriate stakeholders informed. Essential functions include:
Project Planning & Management and Presentations
Through on-going client interactions and departmental meetings, the Manager will develop an understanding of the client’s specific business needs, capabilities, budgets, and competitive options. In addition, the Manager will ensure that defined brand strategy is consistently applied during the development of internal and external project materials including collateral, print, interactive media and public relations materials, as well as video productions.
The ideal candidate is able to track meeting activity & deliverables, create detailed presentations outlining possible solutions to existing initiatives measuring the outcomes of each project. Skills: MS Excel, MS Project, Project Management , MS Powerpoint, Sharepoint
Analytic Reading & Writing and Communications
In developing marketing materials suitable for all types of media, the Manager is able to interview subject matter experts (SMEs), conduct research studies and review volumes of materials and presentations as necessary to derive key messaging. The Manager will develop multi-media materials and presentations, produce accurate, comprehensive documents to support the needs of our clients.
Excellent analytic reading, writing and editing skills are essential. The Manager must be able to apply creative writing and creative development skills to produce and edit documents in all forms of media – print, audio, visual, web.
Skills: Analytic Reading & Writing (Please provide sample)
Customer Relationship Management
The Manager recognizes that service is the central factor in attracting and retaining customers. The Manager is responsible foremost for quality interactions with clients and other stakeholders – timely responses, courtesy, quality product, and top-notch project management are critical. Tracking and measuring interactions, meetings and deliverables for various initiatives finding solutions to enhance client relationships and impact service offerings is important to this role.
Skills and Experience:
Bachelor’s degree with a Marketing focus; Minimum of 8 years experience in Marketing and Public Relations specifically related to creative development;Demonstrated ability to create, assimilate and convey written & audio material in a concise and effective manner utilizing metrics related thereto;Ability to manage a complex workload and aggressive schedules, to prioritize and meet deadlines;Ability to work independently and without close supervision or advisement;Planning, organizing and decision making skills;Ability to communicate effectively in both written and oral platforms.