Product Specialist, Nutraceuticals
Market America - Greensboro, NC

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Market America, a product brokerage and Internet marketing company that specializes in One-to-One Marketing, is seeking an experienced Product Specialist to lead the development of the brand strategy and execute all marketing activities related to our nutraceutical brand, Nutrametrix.

Key Responsibilities

Develop strategic brand and SKU plans (product positioning, target market, category & competitive analysis, pricing analysis, product lifecycle management, marketing tactics, acquisition and retention goals)
Lead the development and execution of all consumer communication materials including key art and packaging, Print/Online advertising, Web site creation, email creative/text, promotional programs and social network strategies
Work cross-functionally to coordinate brand related activities and maximize the sales potential of each release

Key Requirements

Bachelor`s degree in Health, Nutrition, Marketing or related field or equivalent related experience
2-5 years related experience in nutrition, brand/product management, marketing and/or merchandising
Successful track record of bringing products to market
Strong analytical, communication (oral and written), problem solving, organizational and creative skills
Demonstrated skill in managing multiple priorities
Excellent collations skills as well as proven ability to develop strong internal and external relationships
Strong proficiency in Microsoft Office applications
Must enjoy working in a fast-pace environment
Willingness to work in our corporate office in Greensboro, North Carolina.

We offer competitive salaries and benefits, including health, dental, vision, life, short and long-term disability insurance, a 401(k) retirement plan with company match and an on-site health clinic.

Qualified candidates should apply online at: www.marketamerica.catsone.com/careers

Market America is proud to be an equal opportunity employer.

About Market America
Market America is a product brokerage and Internet marketing company that specializes in One-to-One Marketing. With more than 3 million Preferred Customers and 180,000 Distributors and UnFranchise® Business Owners worldwide, Market America has generated over $3 billion USD in accumulated retail sales. In that time, individuals have earned over $1.8 billion USD in commissions and estimated retail profits. Headquartered in Greensboro, North Carolina, the company employs over 550 people globally with international operations in the United States, Australia, Canada, Hong Kong, the Philippines, and Taiwan. Through One-to-One Marketing, Market America combines the Internet with the power of people, creating the ultimate online destination. As a result, we have revolutionized a brand-new industry, setting a standard by which all other businesses are measured: Built on Product. Powered by People.

About this company
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Calling itself a cross between Amazon and QVC, Market America is an Internet marketer and broker of products and services from a variety of...