Responsible for the solicitation and sale of advertisements on cable television networks and other media to meet established sales goals. Develop and maintain solid client relationships for continued sales growth.
Essential Functions of the position
Generate revenue by contracting sales for airtime through telemarketing, cold calling, prospecting and networking; maintain sales goals and meet quotas
Prepare sales proposals to include advertisement layout, script, proposed fee schedule, time frame for completion and other related requirements
Monitor and service existing accounts through service calls and follow up
Monitor client payments on accounts; call on clients with past due accounts when necessary
Copyright and produce advertisement to include script, advertising layout, editing, and coordination with traffic and production departments
Complete necessary paperwork including sales orders, contracts, and other sales reports
Prospect new business and develop positive relationships with clients and in the community.
Perform other duties as requested by supervisor
Ability to meet and work within strict deadlines.
Ability to communicate orally and in writing in a clear and straightforward manner
Ability to handle multiple projects and tasks
Ability to listen and interpret the needs of the customer
Ability to prioritize and organize effectively
Knowledge of basic advertising principles
Knowledge of cable television products and services
Knowledge of marketing research
Knowledge of personal computer operation and software applications (i.e. cable billing system, Microsoft Office)
Vision ability close vision, peripheral vision, and ability to adjust focus
Bachelor's degree in Marketing, Advertising or related field, or equivalent experience
Related Work Experience
Number of Years
Sales or equivalent work experience 2
Certifications and/or Licenses
Valid driver's license, satisfactory driving record within Company required standards, and auto insurance
Travel as required
Exposure to moderate noise levels
Charter Communications - 18 months ago
Charter Communications navigates the waters of US cable services. The cable system operator has about 5 million mostly-residential...