Media Associate (entry-level media planner)
Kinetic - Warren, MI

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Title: Associate Reports to: Manager
Company: OAG USA Department: Account Services Group
Location: Detroit (Warren, MI) Position Open: Immediately

OAG is a wholly owned IPG entity run as a strategic alliance by Kinetic on behalf of Mediabrands. Mediabrands is the holding company for all media entities within IPG. OAG is dedicated to connecting Brands with people’s Lifestyles in fast-moving, Out of Home media environments . OAG is at the forefront of exploring new ways to drive consumer engagement across an ever-expanding base of opportunities. Our mission is to constantly change the market and set the agenda for industry debate. Our team of experts provides best in class proprietary planning tools, systems and insights that support a brand’s marketing and business goals.

What does that mean exactly? We are the media team responsible for all advertising spaces that exist outside of your home including in the mall, at the movies, on the streets, digital place based media and much, much more! The Out-of-Home (OOH) media industry is an exciting, creative and fast paced environment which has continued to evolve year after year.
Our media account teams work closely with clients, advertising agencies and media partners to create and implement award winning advertising campaigns. OAG goes beyond media planning and buying - we are creative thinkers and strategists. I f something does not exist – we are in a position to visualize an innovative solution, plan, present AND implement on behalf of our clients.
OAG’s volume and client base gives us a clear market advantage. We work on behalf of established client categories including financial services, packaged goods, insurance, online services, food service industries, just to name a few.
Our network includes offices in New York, Chicago, Detroit, San Francisco, Los Angeles & Miami and, a s we look forward to 2011, we are forecasting strong growth potential for OAG and therefore the opportunity for personal growth is extraordinary.
As an Associate, you will be responsible for assisting with day to day planning and buying activities as directed by management. This will be inclusive of media strategy and planning, media buying and stewardship, client/agency management, and increasing your knowledge of the industry. A Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration or communication is required. No additional experience is necessary.
Join our team and learn from skilled executives with backgrounds in strategic media planning, research and marketing.

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