Web Marketing Analyst/Project Manager
AppSoft Development, Inc - Jacksonville, FL

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AppSoft Development, Inc is a leader in website development and search engine marketing for local and national clients in a variety of industries. We are looking for a motivated, energetic individual with a background in marketing or advertising to join our team as a Web Marketing Analyst/Project Manager. This position works directly with new clients during the sales and initial web development phases.

Core Duties:

  • Work with Sales team to provide clients with a strong understanding of AppSoft services during initial sales process
  • Identify and translate customer needs and marketing, field and competitor performance information into web development proposal, including menu structure and software requirements
  • Work with SEO team to build a client keyword list based on historical data, competitor analysis and market trends that can be utilized during the development and SEO phases
  • Facilitate web development by providing detailed project requirements, marketing messages and appropriate web image selection from stock photo repository or onsite photo shoots
  • Monitor, track and update project plans, ensuring plans are developed to compensate for delays
  • Prepare project status and related reports for weekly production meetings

On a typical day, you might:

  • Work with the Sales Rep to build a proposal for a client that fits their marketing goals, development needs, budget and gives them an edge against their competition
  • Review keyword data to determine what keyword terms the client's target audience is really searching
  • Write catchy marketing messages based on a client's services/offerings that cater to the intended audience, and choose appropriate imagery to fit the target demographic and look/feel of new website
  • Call a project meeting with development to introduce them to the project and facilitate better understanding of the client's market space / goals
  • Review current project timelines / deadlines and schedule in new projects to meet sales and operational goals
  • Set up a client meeting or phone call to review website progress, or to facilitate hand off of completed project to SEO team or support staff for software training

Job Requirements:

  • Bachelors degree in Advertising, Marketing or other related industry
  • Strong understanding of benefits sales/marketing process
  • Understanding of website best practices for usability and conversion
  • Knowledge of search engine optimization and current trends in web marketing
  • Experience dealing with clients/customers and explaining technical processes in a way they can understand
  • Project participation experience
  • Experience working with MS Word, Excel and PowerPoint
  • Strong analytical, coordination, planning and problem-solving skills
  • Ability to make decisions with significant impacts to the program/company
  • Occasional travel to client meetings within Jacksonville area as needed

Job Benefits Include:

  • A starting salary commensurate with overall qualifications including experience, education and meeting identified job profile
  • A creative, fun work environment
  • M-F daytime hours
  • Continuous professional development opportunities
  • Health and dental insurance plans
  • Vacation time and paid holidays
  • Advancement opportunities

Please visit our website to learn more about our company: www.appsoftdevelopment.com

NO OUTSOURCING - Must live in or be willing to move to Jacksonville, FL.

About this company
AppSoft Development is a leader in Search Engine Optimization, Web Design & Website Development services to companies across the...