Senior Marketing Manager
Whirlpool - Benton Harbor, MI

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About Whirlpool Corporation

Whirlpool is the industry leader in the manufacturing and marketing of home appliances. Whirlpool is a global company and markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Consul and other major brand names in more than 170 countries around the world.

Whirlpool is a company that creates innovative solutions and products to meet consumer needs. As a result, we have been recognized as one of the world's 100 most innovative companies by Business Week magazine and the Boston Consulting Group. Additionally, Whirlpool Corporation was ranked among the Top 20 Innovators in Consumer Products by The Patent Board and has been consistently ranked as one of the Top 20 Companies for Leaders by Hewitt Associates and Fortune magazine.

Our unique business strategy provides us with an unmatched leadership position and ability to build and sustain loyalty to our brands. Our strategy allows us to move with greater speed to better serve our trade customer and end consumers around the globe.

Currently, we are seeking qualified candidates for a Marketing and Product Business Team Leader opening to lead our Commercial Laundry function in the Integrated Business Units.

What You Will Do

Product Management

Product Business Team (PBT) lead
Define strategy and scope of new projects
Management of new product launches
Ensure new product development projects deliver on time and live up to the expectations of the Commercial Laundry Trade Customers
Manage Commercial Laundry product line issues
Quality focus - management and prioritization of resources to deliver expected product quality
Export model launches
Manage relationship with OEM multi-load laundry suppliers

Marketing Management

Develop the Commercial Laundry marketing strategy
Lead advertising strategy and PR activities
Manage product launches
Develop and execute the Commercial Laundry five year product strategy
Develop and lead the product launch strategies and all materials to support the new product launches for domestic and international
Plan and manage the 2013 Maytag National Convention
Lead competitive analysis

Operations Management

Lead regular meetings with Supply Chain, (production planning and demand planning)
Manage new product transitions
Manage product availability issues and constraints
What You Need To Succeed

Firm grasp of marketing methods and processes to ensure growth
A proven ability to launch new products
Confidence in actions and decisions to help drive a successful product launch
Ability to travel moderately
Embody Whirlpool's culture of respect, integrity, diversity and teamwork
Analytical, financial and computer competence
Bachelors degree in marketing, MBA strongly desirable
5-7 years of work experience in marketing
Ability to manage relationships
Strong consumer focus
Exceptional communicator with strong interpersonal skills

Endless Opportunities

Whirlpool has big plans for the future, just like you. We understand that it takes preparation and hard work to get there. So, we offer challenging purpose, ownership of your role, great teams, and tools to build your capability. In our performance-based setting, you can take your career in exciting new directions - and as far as you want to go.

About this company
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With brand names recognized by just about anyone who has ever separated dark colors from light, Whirlpool is one of the world's top...