Account Executive - Outside Sales
Denver Post - Denver, CO

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The Account Executive handles a high percentage of transactional selling with large number of accounts. This position is responsible for an assigned territory or category, and reports to a Sales Manager or Director.

  • Proactively prospect, qualify, grow and maintain all sales activities, from lead generation through close in an assigned territory or category.
  • Possess a thorough knowledge of the Post print and digital product portfolio (features, benefits, rates, etc.); use knowledge to overcome customer objectives.
  • Develop prospecting leads using a variety of sources, including digital, radio, TV and direct mail
  • Understand, demonstrate and explain to new and current advertisers the value that our print and digital products and services have over the competition
  • Understand how the competition sells their products and services, including rates and specials
  • Keep records of products sold to customers and look for ways to increase advertiser spend
  • Create marketing presentations and update as needed.
  • Create solution-based needs proposals based on information provided by the customer
  • Actively pursue and maintain an understanding of current trends in the newspaper industry (including print, digital and other platforms)
  • Analyze and interpret key sales metrics and develop strategies to reach sales success
  • Work with appropriate departments to create compelling media solutions for advertisers
  • Work with the sales and support teams to ensure accuracy and client satisfaction

  • Other duties as assigned

Physical Working Conditions:
  • Standing 10%, walking 40%, and sitting 50% of shift
  • Lift and carry approx. 10 lbs. of materials as required for sales presentations
  • Use telephone and computer
  • Travel to and meet with potential and existing clients. Heavy driving.

  • 2-4 years media sales experience. College degree preferred.
  • Proven track record of success driving revenue (e.g., ability to capture and close the deal)
  • Excellent presentation, negotiation and customer relationship skills
  • Strong organizational skills and ability to handle multiple tasks and priorities; demonstrated time management skills.
  • Working knowledge of Microsoft Office Suite applications.
  • Must have valid driver’s license and vehicle in order to visit clients on site

Digital First Media - 2 years ago - save job
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