Director of News and Information (HEO)
Brooklyn College, CUNY - Brooklyn, NY

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Job Title: Director of News and Information (HEO)
Job ID : 5817
Location : Brooklyn College, CUNY
FLSA: Exempt

The Director provides oversight of the news and information function in the Office of Communications and Marketing, ensuring that best practices in public relations, news publishing, and editorial management are implemented at the college. S/he has a broad level of responsibility and authority, and wide latitude for independent judgment and initiative. The Director is responsible for devising and executing a comprehensive news and public relations program that meets the goals and priorities articulated by the college. The director and his/her team regularly deliver stories about the college and its students, faculty, and alumni through institutional communication vehicles and external media. S/he is responsible for compiling, preparing, and maintaining accurate information about the college's programs, projects, and priorities.

The Director will:
Devise and implement an aggressive campaign to increase and sustain coverage in the local, regional, national, and international press. Expand meaningful coverage beyond the New York City metropolitan area with particular emphasis on geographic regions important to college goals. Identify and cultivate relationships with trade outlets that relate to critical programs. Establish a proactive approach to expert commentary and thought leadership. Broaden focus of media outreach to include traditional and non-traditional media.
Manage the story development process with the news and information team, office staff, and members of the college community. Actively seek story ideas that express themes important to the college and support institutional priorities, and encourage the entire team to do the same. Identify potential stories, assign writers, coordinate photo and video, monitor progress, and deliver stories through a variety of print and online channels.
Serve as editor-in-chief for the college's alumni magazine and other flagship news publications. Assist with the production of informational materials such as college bulletins, leadership biographies, and commencement collateral.
Assist the Executive Director with executive communications; gather relevant facts, draft speeches for the President, prepare written statements, and develop talking points on a variety of topics. Oversee institutional communications to faculty, staff, and students; devise, implement, and maintain appropriate channels for campus communications.
Understand and articulate the college's goals and priorities. Serve as an alternate spokesperson for the college as needed. Prepare and maintain accurate and up-to-date information about the institution and its programs, projects, and priorities.
Provide strong leadership to members of the news and information team. Set priorities and deadlines. Evaluate staff performance.
May perform other duties commensurate with the functions and level of the position.

Job Requirements

Bachelor's degree and eight years' related experience required.
Demonstrated experience generating high-level coverage in traditional and non-traditional media
Understanding of best practices in corporate communications, preferably in an academic setting
Experience with media monitoring and distribution services
Strong editing skills; knowledge of grammar and usage
Must feel comfortable working in a fast-paced, dynamic, and flexible environment
Ability to communicate and collaborate with a variety of team members

Commensurate with qualifications and experience.

CUNY offers a comprehensive benefits package to employees and eligible dependents based on job title and classification. Employees are also offered pension and Tax-Deferred Savings Plans. Part-time employees must meet a weekly or semester work hour criteria to be eligible for health benefits. Health benefits are also extended to retirees who meet the eligibility criteria.

All applications must be submitted online via the CUNY on-line application system (CUNYfirst).

To view the full job description and to apply:
Go to and click on “Employment”
Click “Search job listings”
Click on “More Options To Search For CUNY Jobs ”
Search by Job Opening ID 5817
Click on the “Apply Now” button.
In order to be considered for this position, applicants must upload a cover letter (reference Job ID 5817), resume, and contact information for three references as one document in “rtf”, “doc” or “pdf” format.

June 7, 2012

We are committed to enhancing our diverse academic community by actively encouraging people with disabilities, minorities, veterans, and women to apply. We take pride in our pluralistic community and continue to seek excellence through diversity and inclusion. EO/AA Employer.

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