Mercy Health System Corporate Marketing & Communications
The Vice President, Marketing Communications for Mercy Health System provides
executive leadership and management for this regional healthcare system in the
development of Strategic Marketing & Business Plans involving branding,
public relations, advertising, marketing, community outreach, market research
management, website design, and internal communications. The VP MarCom will be
instrumental in the development of digital strategy and implementation including
Social Media and Mobile Channels, Community Outreach, and MHSs customer
relationship management and physician relationship management systems.
Major responsibilities include:
Direct management of system MarCom staff, vendors and MarCom budget
Collaboration with system and operating unit leadership on development of
MarCom strategies, plans, and initiatives at the system and operating unit
System internal communications strategy to launch one vision system-wide
Project Management for intranet redesign
Providing strategy and coaching to leadership on impactful and/or crisis
internal communications; acts as public relations spokesperson and primary media
Overseeing development of system and operating unit marketing campaigns; brand
research projects and analysis
Managing web advertising to increase traffic flow; web re-design & mobile
applications; social media development
Promotional and community outreach planning
Developing metrics/ROI for system-wide campaigns and creates ROI dashboards
for key service lines
Supporting physician liaison strategic initiatives, communications materials
and tracking analysis
Experience, Education and other Requirements:
10+ years professional experience in cross discipline marketing communications
(PR, marketing, advertising, communications, web) with a Bachelors degree in
communications, journalism, or related field required
Masters degree and Healthcare marketing experience preferred.
Ability to multi-task, excellent project management, leadership skills,
written and oral communication skills also required.
Proficiency in Word, Excel, Outlook, and PowerPoint and familiarity with
graphic design and design agencies.
Ability to articulate and demonstrate in their behavior a commitment to the
mission and values of Mercy Health System and Catholic Health East.
Possesses willingness to support ministry goals and ability to gain support of
Ability to address and resolve differences.
Skilled communicator and team player
Effective listener; articulate presenter and interpreter.
Ability to translate broad vision and strategies into specific objectives.
Mercy Health System of Southeastern Pennsylvania is a diverse, integrated
system, providing comprehensive health services and is comprised of four acute
care hospitals, a home health care organization, a federal PACE program,
Wellness Centers, and primary & specialty care practices. MHS is a sponsored
work of the Sisters of Mercy and dedicated to being a transforming, healing
presence in the communities we serve, addressing the diverse needs of our
neighbors at every stage of life, and ensuring quality care is available to
every patient regardless of their socioeconomic status.
Qualified applicants are encouraged to apply by creating and submitting a
profile through our online Career Center at www.Mercyhealth.org/employment
Mercy Health System PA - 2 years ago