In this newly created role of Digital Marketing Specialist you will report directly to the Director of Marketing you will take the lead on developing and executing the digital strategies. You will also play a critical role in integrating new digital platforms. The National Investment Center for the Seniors Housing & Care Industry (NIC) is financially strong and has enjoyed robust growth to date without a significant investment in marketing; however, NIC is now growing its marketing department to enhance its brand, leverage it across our business units and capitalize on the opportunities ahead of us. NIC is a 501(c)(3) organization whose mission is focused on facilitating informed investment decisions that create value and further the quality of seniors housing and care. Since 1991, NIC has been the leading source of deal making events, research, data, and analysis for lenders, investors, providers, developers, and others interested in meeting the housing and care needs of Americas seniors. One of NICs major initiatives to further its mission is the NIC MAP® Data and Analysis Service. NIC MAP® is a powerful tool that provides local market intelligence about the performance of seniors housing and care properties in Americas top 100 metropolitan statistical areas (MSAs). With the NIC MAP® Data and Analysis Service, subscribers can tap into time series data for occupancy rates, asking rents, pricing, supply, demographics, market share and more. Every property type, care segment and campus type is covered, including independent living, assisted living, memory care, nursing care, and continuing care retirement communities. Responsibilities: As the Digital Marketing Specialist, you will: Maintain a leading-edge understanding of web site management, information architecture, user experience, metrics, and web technologies best practices. You will evaluate web site performance reports, assess results, and recommend improvements and performance optimization strategies. Help develop and implement the digital components of NICs integrated marketing solutions in support of business goals. You will collaborate with stakeholders to define scope, goals, tactics, and deliverables. You will develop and communicate project expectations to those stakeholders. Manage and execute digital campaign set-up, creative approval processes and day-to-day management of campaigns geared toward direct revenue, lead generation, and customer acquisition. Provide reports, including ongoing performance, post analysis, and recommendations for future modifications. Help to conceptualize and execute the companys social media strategy, constantly evaluating new technologies and vendors that drive customer engagement. Review the viability of blogging, discussion forums, podcasts, and other engagement strategies. Manage email campaigns in support of overall constituent engagement strategies, by: Tracking campaign progress and reporting on key metrics to support continuous improvement in engagement and ROI; Designing and coding new email stationeries/templates and working on a variety of small web design-related projects, as needed. Migrate and keep current for the digital environment existing promotional materials. These materials include, but are not limited to, brochures, data sheets, testimonials, case studies, press releases, advertisements, web content, and sales support and customer training materials. Proactively manage a wide range of marketing collateral and sales support projects from concept to delivery. Assist in the creation of a master project schedule and implement a tracking system. Leverage internal and third party experts such as IT, editorial, and design. Your work is vital to supporting NICs overall goals related to online marketing, engagement, and revenue generation. Because youll be part of a marketing team, you will have the opportunity to collaborate across all of our business units to ensure full integration of messaging into campaigns, collateral and advertising materials, web and intranet venues, events, and sales awareness programs. Requirements for the Digital Marketing Specialist: 3 plus years of digital marketing experience, with proven success in digital/online marketing. Bachelors degree in Marketing, Communications, or other related field with an emphasis on the digital environment. Experience in creating and executing successful online campaigns. Knowledge of CRM programs and content management systems. Strong professional knowledge of social and digital media. Proficiency with Microsoft Office. Experience with Adobe Illustrator, Photoshop, and InDesign. Knowledge, understanding and integration experience of varied industry tools, including HTML, Marketing Software (i.e. Marketo, Silverpop), Cvent, SalesForce, and eCommerce Platforms. Please note: This position also requires the ability to travel overnight, up to 15% of the time, in support of marketing events, committee meetings, and other events.
Attributes of the Digital Marketing Specialist Results-driven. You see the big picture, monitor your key performance metrics, and take the action necessary to produce bottom line results. You understand that success in this role requires taking full strategic advantage of every opportunity to sensibly market our products. Skilled project manager. You have strong organizational skills and can effectively manage external vendors and multiple priorities simultaneously. Problem solver. You have excellent critical thinking skills. Flexible and adaptable. You are easily able to change gears and work within varied frameworks. You are as comfortable delivering outstanding results working with our legacy systems as you will be when we implement new marketing tools over the coming months. Dedicated. Quite simply, you do what it takes to get the job done. You know that important campaigns have deadlines that need to be met, and you are effectively able to prioritize your work to make it happen. Confident and Engaging. You are poised and self-assured. You are an effective advocate - equally comfortable engaging with people, at every level, either in person or online. Whats Attractive to the Right Candidate as the Digital Marketing Specialist? NIC is financially strong in a thriving industry. We are the voice of our industry. We have enjoyed steady growth to date, and we are now poised for rapid growth. Your work is crucial to our continued evolution. You will have the best of both worlds: the support of a stable organization and the excitement of leading a major new marketing initiative. Your success will be obvious to the entire organization. Your success is critical to our success--your work is highly visible, and we will notice and appreciate a job well done. You will work closely with our Marketing Director to turn new strategies into action, from the ground up. As a member of the marketing team member, your work will be vital to our ever expanding effort to promote our brand in the marketplace. You will enjoy working with colleagues who are as professional, dedicated, and passionate about their work as you are. A great benefits plan, including health and dental insurance, 401(k) plan, vacation days, personal days, and sick leave. To Apply for the Digital Marketing Specialist: Simply email a Word version of your resume and cover letter to Aileen Hedden at resumes@staffingadvisors.com with NIC – Digital Marketing Specialist/2012-1524' in the Subject line of the email. See our other job openings: www.staffingadvisors.com/jobs Read our job seeker blog: http://searchfirminsider.wordpress.com Visit us on Facebook:www.facebook.com/StaffingAdvisors Check out our employer blog: http://thestaffingadvisor.wordpress.com KEYWORDS: Digital Marketing Specialist, Marketing Manager, Marketing Director, marketing, brand management, sales, strategic planning, marketing development, business and market development, brand, ad campaigns, brand awareness, branding strategy, market segmentation and communications strategy development, Public Relations, PR, Marketing, communications, marketing, communications specialist, PR and Marketing Specialist, Public Relations, Internet, Product Development, Customer Development, Customer Development, Design campaign, Design direction, Email marketing, Internet, market and advertising analyst, market and advertising consultant, market intelligence, market research, marketing and advertising analyst, Marketing and Communications Specialist, marketing coordinator, marketing efforts, marketing intelligence, marketing materials, marketing partnerships, marketing proposals, marketing research, marketing research analyst, marketing research manager, marketing strategies, promotional campaign, public affairs, Public Relations, Social media, Speeches, speech writer, Spokesperson, Strategic communications, Strategic messaging, Strategic research project consultant, Strategic research project manager, talking points, targeted communication outreach, trade-press, Advocacy, research, market research, Associate Marketing Manager, Brand marketing, Cause marketing, Communication and marketing director, Marketing, webmaster, communications, marketing, Web content coordinator, communications specialist, website, site content, editorial copy features, IT, PR and Marketing Specialist, Public Relations, Web Communications, Internet, Product Development, Customer Development, Membership and Marketing Manager, Facebook, YouTube, twitter, branding, webinars, blogs, web 2.0, brand message, website, marketing, multichannel marketing plans, international, marketing concepts, multimedia content, Content Specialist, Web Content Developer, Electronic Communications Specialist, Web and Communications Specialist, Web Editor, Electronic Publishing Specialist, Senior Communications Specialist, Communications Associate, Corporate Communications Specialist, Content Specialist, Web Administrator, Web Coordinator, Communications Officer, Web site Content Editor, Web Content Writer, Web Content Strategist, Associate Editor Web Content, Content Manager, Web Production Associate, Web Technologist, Web Manager, Web Project Manager, Manager of Web Strategy, Copy Editor, Advocacy Editor, Online Publications Editor, Assistant Editor, online managing editor, online marketing collateral, online publications editor, organizational communications, outreach, philanthropy, web traffic, webinars, branding, Search Engine Optimization, SEO, Search Engine Marketing, Community relations, Corporate sponsors, Creative copy, Cross-market, Customer Development, Design campaign, Design direction, Digital pr, Direct mail campaign, Draft, Email alerts, Email marketing, Internet, market and advertising analyst, market and advertising consultant, market intelligence, market research, marketing and advertising analyst, Marketing and Communications Specialist, marketing coordinator, marketing efforts, marketing intelligence, marketing materials, marketing partnerships, marketing proposals, marketing research, marketing research analyst, marketing research manager, marketing strategies, news releases, newsletters, on-air program promotion banners, online managing editor, online marketing collateral, online publications editor, organizational communications, outreach, philanthropy, press availabilities, press conferences, press events, press releases, press strategy, print collateral, promotional campaign, public affairs, Public Relations, Speeches, speech writer, Spokesperson, Strategic communications, Strategic messaging, Strategic research project consultant, Strategic research project manager, talking points, targeted communication outreach, Technical Project Manager, trade-press, web banners, Web Communications, wire services, Messaging, Advocacy, Volunteer, Activist, Ad copy, Advocacy editor, Assistant editor, Associate director – research, market research, Associate Marketing Manager, Brand marketing, Cause marketing, Communication and marketing director, diversity, diverse, minority, messaging campaigns, collateral materials, advertising materials, intranet, events, and sales awareness program, revenue generation, case studies, testimonials, press releases, advertisements, web content, sales support, training materials, site performance, blog, podcast, Web technologies, emerging technologies.
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