Mobile & Wireless PR Manager - 704514
Intel - Santa Clara, CA

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Mobile & Wireless PR Manager - 704514 Description
      Are you a technology PR professional who is looking for a unique opportunity to support significant growth businesses and develop communications strategy for innovative products at one of the world's leading companies?

      Intel Corporation -- #51 on the 2012 "Fortune 500" list, #36 on the 2012 "Fortune World's Most Admired Companies" list, and #7 on Interband's annual ranking of most valuable brands in the world - is seeking a highly motivated PR professional for a high-impact role in its Global Communications organization. This self-starter should exhibit some proven track record in mobile technology, but is also an individual who is open to growing their capabilities and career.

      The successful candidate will join the product & technology PR group and will work with the group manager to help expand and support the company's broad mobile and wireless communications PR initiatives. Through news generation, media relations, product launches and thought leadership programs, the candidate will educate and help shape perception among key target audiences regarding Intel's growing presence and highly competitive product offering in the smartphone and wireless communications technology arena.

      Responsibilities include:
      Develop external and tactically execute strategic communication plans for Intel's growing smartphone and wireless communications products, as well as supporting standards and technologies such as Wi-Fi, 2G, 3G, and 4G. This includes: Developing strategic and multi-faceted communications plans for mobile and wireless products that include: pre-launch, launch and post-launch activities, product seeding & reviews, ongoing media education, and more.
      Effective liaison with Intel product and marketing groups to understand and translate business goals into strategic PR and thought-leadership programs that can be executed both directly and via 3rd parties (i.e., agencies, partners, etc.); In this role the individual must also be able to successfully counsel executives on strategy, plans and any issues management.
      Define, develop and drive strategic media relations efforts that contribute to a full and robust pipeline of major stories for Intel globally. Must be able to develop personal relationships with senior editors, journalists and bloggers that cover and closely follow the mobile and wireless communications industry, including industry trade press, major broadcast, print, wire services and online outlets.
      Effectively partner with and harness creativity from Intel's PR agencies, colleagues and other internal marketing organizations to deliver integrated programs and maximize results;
      Be well-versed on the current media and social media environment as it relates to Intel business as well as broader mobile industry landscape. This includes staying abreast of the competitive landscape and other potential news triggers and being prepared to respond to media inquiries.

      Preferred Education Background: Bachelor's degree in journalism, public relations or communications; an MBA or master's degree in marketing or communications is a plus.
      Ideal Experience:
      A minimum of 6 years (ideally 8 years) of experience in product and/or technology PR
      Previously responsible for mobile and/or wireless communications product PR a must, preferably for another Fortune 500 firm, including but not limited to smartphones, telecom/carriers, wireless networking and infrastructure, etc.
      Prior experience working with senior executives on communications strategy
      A rich mix of communications experience is preferred, such as strategy and message development and tactical execution for major product launches; executing public relations campaigns; and utilizing different communications vehicles (print, broadcast and online media relations, social media).
      Experience at both a PR agency and on the client-side is a plus

      Skills and capabilities for successful candidate:
      Mobile or Wireless Technology Acumen and Background
      A strong media relations foundation:

      Ability to foster relationships with key media organizations, journalists, and bloggers in order to increase positive media coverage for Intel. Media include: industry trade press and influential mobile and wireless communications bloggers, as well as senior editors and journalists at major broadcast, print, wire services and online outlets confident and capable spokesperson
      Proactive and Innovative - Able to identify and leverage opportunities to advance the company's mobile and wireless communications objectives in creative, memorable ways that utilizes a variety of media vehicles (social media, traditional media, broadcast, etc.).
      Results Driven - Thrives on hard work and consistent challenge. Proven ability to be hands-on and strategic; able to execute plans as well as help develop strategy.
      Team Oriented - Builds strong relationships, enjoys partnering across an organization.
      Agile - Able to respond to new and changing requirements based on both a dynamic market and company environment.
      Strong Communicator - Possesses solid written and verbal communication skills and can craft and deliver key messages to a variety of audiences.

      Job Category : Marketing
      Primary Location : USA-California, Santa Clara
      Other Locations : USA-Oregon, Hillsboro, USA-Arizona, Phoenix
      Full/Part Time : Full Time
      Job Type : Experienced
      Regular/Temporary : Regular
      Posting Date : Apr 3, 2013
      Apply Before : May 3, 2013

      Business Group Intel's Sales and Marketing group provides world-class support at the OEM, developer and end-user levels. In addition, the group is involved in Internet and e-Commerce strategies, as well as the execution of worldwide IntelĀ® architecture branded product strategies. Intel's expanding breadth of products and recent acquisitions are providing vast opportunities in Sales and Marketing now and in the future for both the technical and business-oriented.
      Posting Statement : We will accept applications/resumes until 60 days after posting date or earlier at Intel's discretion

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