Search Engine Marketing Analyst
IXL Learning - San Mateo, CA

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Do you possess a love of numbers and a unique passion for finding the answers buried within them? We’re looking for an analytical individual with an interest in marketing to join our team to help out with our pay per click (PPC) initiatives.

This is a full-time (40+ hours per week) entry-level position for a Search Engine Marketing Analyst. You'll support our increasing advertising efforts and grow into the responsibilities below as we show you the ropes.

Responsibilities

Work on our Google AdWords and Bing Ads accounts. Maintain and monitor bids, spend, conversion rate, quality score, and other important account metrics.

Actively seek out optimizations in our PPC campaigns to maximize performance.

Brainstorm and implement new PPC campaigns.

Utilize AdWords Editor and Bing Ads Editor.

Within Google Analytics, build and run reports to point out key areas of importance in accordance with our PPC goals.

Keep pace with search engine and PPC industry trends and developments.

Have a strong understanding of Excel and its functions.

Qualifications

BA/BS degree.

Critical-thinking, research, and problem-solving skills a must.

Ability to prioritize tasks and work efficiently.

Detail-oriented and exceptionally organized.

Quick learner who demonstrates initiative.

Strong knowledge of Web technologies.

Any experience in marketing or PPC is a plus.

About IXL

IXL Learning is an educational technology company like no other. We develop dramatically innovative, first-of-their-kind products used by millions of learners, from children to adults. Our IXL product (located at IXL.com) is the world's most popular subscription-based learning site for K-12. Our other products include Quia Web, the original 'create-your-own' website for teachers, and Quia Books, the leading online platform for world-languages courses.

IXL Learning - 16 months ago - save job - block
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About this company
At IXL Learning, we are passionate about creating and supporting the best educational technology possible. We develop dramatically...