Marketing Specialist
AAA Auto Club Enterprises - Portland, ME

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Marketing Specialist

Job Code: 05293

Primary Location: Portland, ME, USA

Job Type: Full-time

Category: Marketing

Job Description:

The Road to Success Starts Here!
AAA Northern New England is seeking a career-minded individual for our Marketing Specialist opportunity in Portland, ME. Under the direction of the Marketing Manager, the chosen candidate will be responsible for implementing marketing projects for assigned business lines from initiation to production and through to recommendations for next steps and taking a lead role in coordinating the activities of vendors/partners, agencies, internal staff and other stakeholders to ensure projects are completed on time, on budget and on strategy. Marketing channels may include print, web, radio, outdoor, merchandising and promotions. Position responsibilities also include; ensuring tracking mechanisms are in place for assigned projects, performing results analysis, proactively offering solutions and recommendations for next steps to management, and identifying the impact of marketing projects on the various channels (brick-and-mortar, web, call center) and communicate with the appropriate business units.

The Marketing Specialist has experience with developing and executing marketing plans, including identifying a segmentation strategy and managing a marketing budget. Has experience with cold calling/sales techniques necessary for acquisition targets, in addition to proactively initiating projects as appropriate to support the business strategy. Takes the initiative to reach out to the appropriate stakeholders (internal and external) and coordinate communication to achieve objectives. Monitors the industry and competition and maintains knowledge of best practices and legal requirements for assigned product lines.

Job Requirements:

Bachelor’s degree in Marketing, Communications or Business Administration is preferred. 3-5 years experience in Marketing or in a related field is required. Experience in managing and supporting large-scale marketing/promotional efforts is required. Strong knowledge and experience with direct marketing (including direct mail) is required. Experience developing marketing plans and managing a marketing budget preferred. Must possess excellent communication, interpersonal, sales, teamwork and leadership skills, maintaining a professional demeanor and communicating effectively with management. Requires a high level of proficiency with Microsoft Office, Adobe, Sales Software and Internet applications as well as experience with graphics application. Must have the ability to manage a heavy workload with competing priorities under general direction.

Who We Are / What We Do
The Club is more than roadside assistance. We are there for our members when they need a vacation, insurance, car buying assistance, maps and TourBook® guides, skilled auto repair and maintenance, highway safety tips and so much more. Our 106 year legacy of service means hundreds of career opportunities for you.
  • Over 8 million members
  • More than 9,000 employees
  • Over 110 locations

The Best for Now and the Future
As an Auto Club employee, you will be part of a world-class team. Depending on the position, employee benefits may include:
  • Paid vacation
  • Medical, dental and vision benefits plans and life insurance
  • Paid holidays
  • Employee Development and Training
  • Excellent advancement opportunities
  • Flexible Spending Account
  • Employee Assistance Program
  • 401(k) eligibility and matching
  • Pension plan
  • Employee credit union
  • Insurance premium reduction and travel discounts

Equal Opportunity Employer

AAA Auto Club Enterprises - 15 months ago - save job
About this company
Joining AAA means a level of career opportunity that reaches far beyond what you might think. Our broad range of products and services...