Online Marketing Manager, Cloud Small Center
Interactive Intelligence Inc. 32 reviews - Indianapolis, IN

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Job Title: Online Marketing Manager, Cloud Small Center
Department & Team: Marketing Operations and Events
Job Reports to: Manager, Marketing Operations and Events

Job Summary
The on-line marketing manager is responsible for developing, implementing, and tracking the performance of the company’s cloud small center on-line lead generation campaigns. The on-line marketing manager participates in the creation of marketing plans for company initiatives, researches and identifies potential placements, and negotiates terms with the publisher.

Major Responsibilities/Activities

Research and identify online ad locations and manage online advertising campaigns for small contact center cloud offering

Negotiate favorable terms with 3rd party vendors

Coordinate the development of online campaigns, including concepts and content, based on advertiser requirements, target audience, and placement variables

Track metrics of online ad performance

Audit vendor performance and delivery against insertion orders and deal terms

Manages, builds, and monitors pay-per-click campaigns

Track leads generated and passed to inside sales team

Minimum Requirements

Bachelor’s degree in Marketing Communications, related field or equivalent work experience

Minimum of two years managing online advertising

Minimum of two years managing pay-per-click campaigns

Hands on experience managing, tracking, and optimizing on-line marketing campaigns

Excellent analytical skills

Basic html skills

Work Context

Takes direction from manager and is willing to take on project work.

Ability to work independently as well as in a team environment

Ability to prioritize multiple tasks and complete on a timely basis.

Excellent planning and organizational skills.

Communicates regularly with peers and management.

Uses computer frequently - must be proficient with Word, Excel, etc.

Legally eligible to work in the U.S.

About this company
32 reviews
Interactive Intelligence (Nasdaq: ININ) is a global provider of customer engagement, unified communications and collaboration software and...