Sales & Marketing Manager
University Quality Inn - Lansing, MI

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Title: Sales and Marketing ManagerReports to: General Manager Position Summary: Identifies, develops, and maintains property sales and marketing objectives, plans, and programs in accordance with the hotel's mission statement. Oversees the Marketing Department and support staff as appropriate. Tasks and Competencies: Maintains high visibility in the surrounding community and in the hospitality community as appropriate within the brand or ownership group. Maintains efficient sales office procedures for productive use of staff time and insures the maintenance of accurate and updated account files and follow-up procedures. Maintains all sales systems, such as sales pro and reports, conference calendar, traces of history and potentials, logs of groups not previously accommodated and mailing lists. Develops design of new programs and campaigns, designed to develop additional sales from the various market segments. Ensures the prompt and systematic servicing of all business accounts (i.e., tracing, booking, contracting, communicating with hotel departments, and following up with group for feedback and future bookings). Identifies and analyzes competition, both locally and regionally. Must be service oriented to potential guests and fellow hotel staff members
Pre-Requisites: Education: College degree in business management, hotel management, or marketing preferable. Successful hospitality or sales careers can enhance this. Communication: Must be able to speak, read, write, and understand the primary language(s) used in the workplace and by guests who frequently visit the workplace. Experience: Previous hotel-related experience, sales management experience in hotel or service industry, Technological: Must be competent in computer skills (word processing, spreadsheets, data base). Background in automated sales office systems is helpful. A track record of successful customer service At least 2-3 years work experience in sales or hospitality

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