Manages the overall function of Public Relations for PlayStation Network brand and services (including overarching brand strategy, executive message preparation/training, product specific planning/launches and day-to-day media contact/expert for PSN) - Responsible for supporting the daily activities within the department by following the written procedures.
This position will also manage at least one other Junior Staff member/teammate. Senior PlayStation Network Specialist position will report to the PlayStation Network Public Relations Manager.
Primary Responsibilities for the development of strategic communications plans which support SCEA's larger communication and marketing objectives include:
Work with corporate/software/PSN team and with outside PR firms to develop profiles, trend stories, feature stories and momentum stories on PlayStation Network services (including PlayStation Home, PlayStation Network, PlayStation Store, Video Delivery Service, etc) and PlayStation products, especially in business, trade and influencer media
Partner with other members of SCEA PR, including hardware, software and corporate teams to schedule product and strategy briefings with business press, analyst community and executives/product marketing
Maintain strong relationships with business press, high-level gaming press, blog influencers and industry analysts within the videogame and interactive entertainment sectors
Leverage existing industry and company relationships and establish new ones, keeping media, influencers and analysts up to date on PlayStation Network and product news; coordinate media/analyst/influencer/partner interviews and events as necessary
Develop messaging and distribution plans for monthly PlayStation Network updates to business press, analysts and industry gateway publications, with the goal of demonstrating momentum for PlayStation Network products and service relative to SCEA and competitors
Create messaging and briefing materials for Executive interviews, speaking engagements and education as new services and products are brought to market on PlayStation Network
Develop compelling written materials, including messaging and proof points for communications efforts, as well as press releases, media alerts, fact sheets and backgrounders, all of which demonstrate a deep understanding of SCEA and PlayStation Network products and services relative to the competition
Facilitate briefings between SCEA and media and/or analysts; provide counsel to executives on media relations strategy and effective message delivery
Manage agency on time and on budget with various PlayStation Network activities including plan development, media relations execution, trade show support, awards and speaking opportunities, etc.
Work with agency to set and achieve measurable objectives for programs that demonstrate significant ROI
Provide onsite event support including product briefings, executive interviews, trade shows and other company or industry events
Pitch and secure SCEA spokesepeople for speaking opportunities in influencer and industry events
Develop presentations and/or messaging/talking points for events, interviews, etc.
Support the wider team from a Corporate Communications/Hardware/Software standpoint, knowing the ins and outs of our hardware and software products and services
Strong internal communications to ensure all appropriate parties (Marketing, executives, promotions, Home Platform Group, SCEE, SCEI, agencies, etc) are all up to speed on the activities planned or in process
Media list updating and management including changes as well as positioning and activity
Document development for a variety of PlayStation Network internal and external documents including but no limited to monthly media updates
Coordination of internal resources (3 rd Party partners, content publishers, product development, developer support) to disseminate appropriate and positive information to media and internally
Develop presentation and/or messaging/talking points for speaking opportunites, interviews, etc.
Limited budget management for events, agency, etc.
Manage direct report(s) toward goals established for successful campaign elements; create growth and action plans; supervise/mentor Junior staff in the day-to-day responsibilities/tasks that need to be accomplished
Great interpersonal skills, the ability to communicate and work collectively toward a single goal, both internally and externally
Ability to manage on a short lead schedule, plan ahead, execute on creative ideas, and work from and towards a pre-planned schedule
Word-press efficiency a plus, technical with aspects of social media, readers, feeders, etc, internet savvy
Think creatively, plan ahead, ability to execute on short deadlines and long term agendas
Knowledge of gaming industry a plus, knowledge of blogosphere and industry outlets a must
Bachelor's degree or equivalent
Sony Computer Entertainment America LLC (SCEA) is responsible for keeping PlayStation ® growing and thriving in the United States, Canada and Latin America. Based in Foster City, California, SCEA serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Corporation of America Inc.
It is SCEA's policy to provide equal employment opportunity for all applicants and employees. SCEA does not unlawfully discriminate on the basis of race, color, religion, gender, gender identity, marital status, age, disability, veteran status, sexual orientation, national origin, or any other category protected by applicable federal and state law. SCEA also makes reasonable accommodations for disabled applicants and employees.