Media Strategist
TravelCLICK - Orlando, FL

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TRAVELCLICK is a leading provider of Reservation, e-Commerce and Business Intelligence solutions to 30,000 of the world’s leading hoteliers. Our suite of products and services is powered by web-based information, software as a service and tools that are critical to hotels revenue and profitability.

Headquartered in New York with offices in Barcelona, Melbourne, Dubai, Singapore, Shanghai, Tokyo, Atlanta, Orlando and Schaumburg, IL, we have consistently grown revenue at an average of over 20% per year since our founding in 1999 from $40M to our current 2012 projection of $278M. We are owned by two pre-eminent private equity firms, GenStar Capital and Bain Capital, who in late 2010 recruited a new CEO with the goal of doubling the company once again.

To fuel our growth, we are seeking seasoned business professionals with the intellectual horsepower, drive and stamina to double this company worldwide. We are looking for people with the right skills and experience, but more importantly who love to work in a dynamic, high growth and values-based environment with a smart, high-energy team. Learn more about us @ www.travelclick.com .

Come and build a legend with us. We look forward to exploring the possibilities with you.

  • Our TRAVELCLICK Values -
Customer Focus * Excellence * Global * Integrity * Passion * Respect * Teamwork

Job Summary

The Media Strategist will be in responsible for managing the health of a specified number of digital marketing campaigns. They will be responsible for the on time launch of enterprise level accounts, the fulfillment for their entire book of accounts and identifying under-performing campaigns to analyze, create optimization strategies and implement those changes. They will be responsible for interfacing with certain clients as well as collaborating with internal groups to fully understand the client’s objectives and nurture a consultative relationship.

They must have an in depth understanding of the client’s property, incorporating core demographic information to maximize returns for their client base. They will be the experts in all things digital, including Display, Paid Search, and GDS Advertising. Tactically, their day-to-day management may include A/B testing, bid management, budget fulfillment, or analysis in an effort to achieving client performance expectations. Monitoring campaigns to flag fluctuations in delivery and performance is mandatory. A pre/post analysis is required. The Media Strategist will also work closely with our platform providers as well as iHotelier for technical support and troubleshooting on campaigns. Providing feedback to management and other internal groups to continue to refine process is required.

The Media Strategist is also responsible for cultivating a collaborative working relationship with the existing team of Sr. Media Analysts and Media Analysts. Mentoring support personnel is critical to the success of the group and the account.

Principal Responsibilities: (8-15 Essential Functions)

Campaign Management

Up-sell/Cross-sell: learn to pitch new products to existing client and work with onboarding team to ensure accounts launch on time.

Support the renewal process working with Onboarding team

Reporting (Client deliverables, Ongoing Monitoring Report)

Optimization

Reallocation of cross-channel budgets (with ROI team recommendation)

Ensure all best practices are being implemented

Pre/Post analysis of optimization

Client communication for tier 2 accounts: act as the SME

Work with sales and account management to ensure a smooth management

Review optimization recommendations sent by the Media Analyst

Work with Manager of Campaign Management and the Media Analyst on QBR activities

Management

Delegate work load to Sr. Media Analyst and Media Analysts

Reporting (Client deliverables, Ongoing Monitoring Report)

Analysis and Optimization Recommendations

QBR data

Audits (manage reports and ensure that associates are properly managing account's KPIs)

Ensure campaigns are running properly, implemented properly

Fulfillment

ROAS/Performance goals

Training

Campaign management proficiency across the channels

Client facing interaction

Experience and Qualifications

A minimum of 2 years experience in paid search or display advertising managing client campaigns

Display advertising experience is a plus

Demonstrated ability to contribute to upfront media strategies

Thorough understanding of direct response marketing in the digital age and media planning

Detail oriented, well organized, and ability to multi-task in a results oriented business environment.

Proficient in MS Office, with an expertise in MS Excel and Powerpoint

Google Adwords Certified

Google AdPlanner

Strong analytical and problem-solving skills.

Strong communication and interpersonal skills are required.

Key Words: Paid Search Marketing, SEM, Search Engine Marketing, PPC, Pay per click advertising, digital advertising, digital display advertising, adexchanges, DSP, SSP, Demand Side Platform, Supply Side Platform, Remarketing, Contextual Targeting, Behavioral Targeting

Personal Attributes

New York City / Orlando / Schaumburg / Barcelona / Melbourne

Education:
Bachelor’s Degree

TravelCLICK - 12 months ago - save job - block
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About this company
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TravelClick (www.TravelClick.com) is the leading provider of revenue generating solutions for hoteliers across the globe. TravelClick offers...