Director, Interactive Marketing
Children's Hospital & Health System - Milwaukee, WI

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Leads overall interactive marketing initiatives to include web analytics, social media, web development, mobile marketing, digital communication, online advertising and other forms of interactive marketing. Responsibilities include identifying interactive marketing strategies and techniques to achieve marketing objectives; managing large-scale projects for web redesign and content development; integrating interactive strategy with social media, video production and with traditional marketing tools and content; developing information architecture and recommending strategy for new web sites; optimizing search results, using both organic and paid search; and conducting ongoing analysis to maximize the user experience.
Children's Hospital & Health System - 22 months ago - save job - copy to clipboard