This position, reporting to the Marketing Communications Manager, serves as a marketing consultant to key Case dealers to leverage national campaigns and optimize local advertising and promotion plans. Furthermore, this position works with Brand Managers and Training to provide enhanced dealer sales/marketing tools that help communicate differentiation in our products and offerings. Finally, the incumbent will manage and streamline the co-operative marketing guidelines and dealer communications.
In collaboration with Sales Directors, TSMs and Network Development field staff, provide marketing plan consultation to key dealers to ensure marketing efforts are optimized to enhance sales volumes.
Management of co-operative advertising program, including vendor management, guidelines development and budget report for US and Canada.
Collaborate closely with Sales field staff as dealer marketing expert in areas of local and regional advertising, PR, POP and promotions.
Assist with dealer incentive programs
Project manager of Dealer ToolBox tablet app, Marketing Resource Center, and dealer ad planner, including vendor selection and management, appropriate meta-tagging and organization of marketing assets, improve tool flexibility and user-friendliness.
Provide dealer marketing training via webinars, online communications and where necessary, in-person, to help dealers develop and execute local marketing aligned to brand strategies.
Assist in planning dealer advisory board meeting and annual dealer meeting. Maintain minutes and distribute follow-up communications.
Initiate pro-active, streamlined and consistent communication with dealership marketing personnel to increase awareness of corporate marketing initiatives.
Develop a streamlined, opt-in process to communicate more succinctly with dealers (online dealer newsletter).
Dealer Portal content owner.
Regularly work with Region Directors, field staff, dealer principals, training, Network Development and outside vendors.
Manage with internal staff to prioritize needs.
CNH - 2 years ago
CNH Global (Case New Holland) is one of the world's largest makers of agricultural combines and tractors, as well as light-industrial and...