Provides project management on marketing initiatives in three (3) regions to ensure company branding, production, implementation and delivery of marketing initiatives and materials are completed within defined timelines and company standards.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Provides creative direction and project management in the production, implementation and delivery of marketing materials, including, but not limited to, direct mail, email broadcast campaigns, marketing trade shows and events, customer communications, media advertisements, promotions and marketing plan initiatives.
Provides direction of, and in many cases, copywriting materials to the Creative Services team for the execution of requested marketing materials from the regions.
Utilizes online project management system for project management of marketing activities, including opening jobs, setting schedules and creating estimates.
Utilizing current marketing technologies and resources, manages the organization and access to marketing materials for the locations and the region’s functional teams.
Analyzes campaigns and post-campaign performance analysis based on company metrics.
Manages outside vendors and printers in the production and distribution of various marketing and communication materials to meet designated due date.
Works with the locations and supplier partners to ensure alignment around co-op guidelines and follows the necessary steps to obtain the associated financial reimbursement.
Provides event management for educational seminars, trade shows and customer events.
Oversees the creation and distribution of rollout communications for program updates, product enhancements, direct marketing programs and sales tools.
Maintains database of advertising media, supplier and production vendor contacts.
Understands and observes all safety procedures and practices and ensures that employees observe all safety procedures and practices in order to prevent injuries or damage; schedules periodic safety meetings and solicits recommended changes to improve safety procedures.
Other duties may be assigned.
Computer proficiency with Microsoft Office, Microsoft Powerpoint and Microsoft Excel required.
Proficient in writing marketing communications; ability to deliver creative and innovative thoughts
Ability to operate under solid pressure and meet tight deadlines.
Be able to multi-task, have strong communication skills and business knowledge.
Effective time management and organizational skills.
Sound understanding of marketing principles.
Effective understanding of latest technologies and should identify how to apply them in marketing.
Good team player and should meet or exceed team goals.
Plan decisions and practice good judgment.
Be self-motivated, confident, energetic, and creative.
Effectively communicate and make best use of interpersonal skills.
Bachelor’s degree preferred in Business, Marketing, or a related field and a minimum of three (3) years of marketing related experience, preferably in an advertising/marketing agency, or equivalent combination of education, training and experience.
WORK ENVIRONMENT / PHYSICAL ACTIVITY
The work environment and physical activity described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work is in an office setting and generally sedentary with physical effort associated with using a computer, but may involve walking or standing for brief periods of time.
May be required to occasionally lift, carry, push, pull or otherwise move objects up to 25 pounds.
Frequent travel is required.
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