Promotional Effectiveness Analyst
The Great Atlantic & Pacific Tea Company - Montvale, NJ

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Promotional Effectiveness Analyst
POSITION SUMMARY:
The Promotional Effectiveness Analyst will be part of a new, high-profile team of analysts responsible for the evaluation of promotional offers that satisfy customers’ needs. Drives continuous improvement through simulations and adjustment of promotion parameters with a goal of optimized sales, margin, and customer responsiveness. Communicates timely, consistent fact-based insights and recommends specific actions to Merchandising and Marketing. Liaises with Supply & Logistics to ensure sales forecasts are translated into effective demand forecasts.
KEY ACCOUNTABILITIES:

  • Promotes passion for the customer by creating promotions that provide a winning competitive edge with continuous improvement and sustainable performance
  • Work with Category Managers and Directors to optimize promotional and regular sales and make recommendations based on trends, targets, and promotional strategies
  • Run and analyze simulations for promotions to determine effectiveness, optimal placement, and necessary execution support
  • Own real-time consolidated forecast; measure and provide reporting relative to category targets and other metrics
  • Provide proactive recommendations on sales, margin, and basket-driving promotions

SPECIAL SKILLS, TRAINING OR EXPERIENCE:

  • Demonstrated computer and analytical skills to produce and interpret effective spreadsheets, reports, documents, and presentations as required
  • Ability to analyze data in order to identify and quantify business opportunities
  • Knowledge of forecasting techniques and processes
  • Ability to use data and other facts to objectively influence and persuade
  • A Self-starter with problem solving skills and willingness to learn in a fast paced retail environment
  • Communicates with clarity, both verbally and in writing
  • Undergraduate degree a minimum
  • 2+ years’ work experience in an analytical setting
  • Grocery retail experience a plus

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