Sr Analyst, Client & Market Insights
Victoria's Secret - New York, NY

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Overview of Customer and Market Insights (CMI) team:
Provide customer, brand, and market research to Victoria's Secret (VS) in support of strategy formulation and tactical decision making
Provide customer insights and strategy support to many stakeholders across the organization (e.g., Marketing, Merchandising, Design, R&D, Product Development, Stores team, Internet team)
Immerse itself in the business, providing thought partnership to key stakeholders
Facilitate in-depth customer tracking and creative information sharing, enabling the team to know their customers like a best friend
Bring customer segments to life and generate insights as a strategic input to brand strategy formulation and white space identification
Develop an understanding of generational trends for our target customer base (young women ages 18-35)
Deep dive into the mindsets of specific customer demographics to understand her lifestyle, shopping behaviors, and spending habits
Identify white space opportunities around unmet needs of our customers

Job overview for Sr. Analyst, Customer & Market Insights
Individual contributor position responsible for providing customer and market insights and analysis to support strategy formulation and tactical decision making for VS
Stay abreast of consumer and marketplace trends
Read secondary research; engage with external research vendors
Conduct competitive patterning
Provide market analysis and competitive intelligence
Manage programs to regularly interact with customers
VS Customer Panels and Online Customer Forums
Online surveys during key shopping periods (e.g., Holidays)
Conduct strategic projects requested by the business, e.g.:
Customer Segmentation study to identify white space opportunities
Share of Drawer study to understand VS prevalence in her drawer
In-home product interviews to help evolve a product category
Product focus groups to evaluate new product concepts
Develop Strategic View of Growth and Brand Growth Plans for different business and categories
Develop new and innovative ways of approaching customer insights, e.g.:
Interact with customers live using Google+ Hangouts
Develop mood/concept boards with customers using Pinterest

Tactical job responsibilities for Sr. Analyst, Customer & Market Insights
Responsible for coordination and project management of VS Customer Insights and Brand Strategy projects as assigned. Specific day-to-day responsibilities include:
Project planning (e.g., developing workplans, project methodologies)
Information/data collection (e.g., interviewing customers, launching surveys)
Information/data analysis (e.g., analyzing interview notes, analyzing survey data)
Translation of data into key insights and storylines
Development of PowerPoint presentations that are visually appealing and tell a compelling story
Presentation of insights and ideas to internal business partners
Partnership with internal business partners to develop and execute strategies

Qualifications
Bachelor's Degree required
2-4 years work experience in strategy consulting or brand/marketing consulting
Retail and/or consumer goods experience in fashion, apparel, lingerie, or personal care preferred but not required
Passion for retail and fashion
Intuitive sense of customers
Strong quantitative and analytical skills
Strong communication and presentation skills
Strong strategic thinking skills
Strong skills in structuring/storyboarding a presentation and designing powerful slides
Strong Excel and PowerPoint skills
Strong work ethic
Independent and proactive thinker
Victoria's Secret, a member of the Limited Brands family, is the most powerful, best-recognized and sexiest lingerie brand in the world. Victoria's Secret inspires confidence with fashion, glamour and a touch of fantasy through its assortment of intimate apparel, beauty products, sleepwear, hosiery, and more. The Victoria's Secret brand, from its one-of-a-kind broadcast fashion show and supermodel Angels to its iconic striped shopping bag are known and desired the world over.

About this company
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VICTORIA'S SECRET STORES Visit one of the most powerful, sexy and glamorous stores in the world, Victoria's Secret, where you'll find a...