Large Successful Retail Chain with over 600 stores in search of Senior Analyst, CRMPosition: Senior Analyst, CRMLocation: Fort Myers, FloridaRelocation Package AvailableThe Senior Analyst, CRM is responsible for all aspects of campaign management, from campaign planning, design, and implementation, as well as post-reporting and hindsight. The role is accountable for ensuring the accurate and timely execution of the brand's campaigns, and responsible (Director remains accountable) for the strategic segmentation and contact strategy. The Senior Analyst, CRM partners with the Director/Manager of CRM to provide campaign projections, customer segmentation and a yearly contact and testing strategy. FUNCTIONAL RESPONSIBILITIES:- Plans and implements targeted offers and promotions with a focus on incremental sales and profit. - Delivers critical customer reporting, analysis and insights to the brand directors. Provides the brand directors and business with key insights and recommendations. - Maintains Master Circulation Spreadsheet including post analysis for all events and forecasting.- Analyzes coupon redemption and campaign performance, while making actionable business recommendations based on results from campaigns and testing.- Oversees accuracy of all Direct and Email Campaign pulls for the brand. This includes the full understanding of mailing suppressions, segmentation, control groups, and test groups.- Jointly accountable for delivering the brand's testing strategy and goals for the year.- Partners with Manager to mentor and build the overall team in the area of customer analytics and campaign performance. - Cultivates strong working relationships with internal production team as well as outside business vendors.QUALIFICATIONS:- Requires 5+ years of database marketing experience preferably in a multi-channel retail environment.- Proficiency with SAS Enterprise Guide and campaign management tools (i.e.: Unica, Epiphany, MarketWorks).- Strong organizational skills with attention to detail and accuracy of data.- Strong communication skills, verbal and written, ability to make complex analytics into simple answers.- Strong database understanding.- Excellent time management skills with the ability to quickly understand the critical.- Understanding of campaign post analysis.- Experience with a multi-channel and multi-contact medium a huge plus.- Retail math a plus.- Ability to work in a team environment as well as an individual contributor.- Excellent problem-solving skills.
See above job descriptionBenefits:Salary: $ 65,000Excellent Health & Dental
CareerBuilder - 12 months ago
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