Brand Manager - Depend Shopper Marketing
Kimberly-Clark - Neenah, WI

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Kimberly-Clark is leading the world in essentials for a better life. Headquartered in Dallas, Texas, with nearly 57,000 employees worldwide and operations in 36 countries, Kimberly-Clark posted sales of $20.8 billion in 2011. Kimberly-Clark’s global brands are sold in more than 175 countries. Every day, 1.3 billion people trust Kimberly-Clark products and the solutions they provide to make their lives better. With well-known family care and personal care brands such as Kleenex, Scott, Andrex, Huggies, Pull-Ups, Kotex, Poise and Depend, we hold the No. 1 or No. 2 share position globally in more than 80 countries.

As a global company, we are committed to cultivating a fair, respectful and engaging work environment that inspires our diverse global team to thrive professionally and contribute to the communities where we operate. We also have a responsibility to attain a deeper understanding of our impact on the world. Addressing Sustainability issues and incorporating solutions through all levels of Kimberly-Clark is a critical component of our business.

Kimberly-Clark is nationally recognized as one of the top five manufactures for its excellence in Shopper Marketing. Our integrated Shopper Marketing approach is focused on understanding the nuances of what happens when a consumer of our products becomes a shopper of our products. The goal is to deliver our brand message in way that is meaningful to the shopper which helps tip our brand off the shelf and into her shopping basket. This includes working strategically with internal retail teams and agencies to develop programming aimed at driving brand messaging and strategy at the retail level.

The Brand Manager will be responsible for driving Shopper Marketing on the DEDEND(R) Brand and ensuring a Shopper/Customer lens is applied to the integrated marketing plans to ensure delivery of financial and brand health objectives. The position will work in collaboration with the brand team, field-based shopper marketers and shopper marketing agency to ensure K-C has best in class, fully-integrated shopper marketing executions at the retail level.

The position will be responsible for ensuring DEPEND(R) Brand marketing programs are developed and executed that integrate both shopper and customer needs in order to build sustainable, profitable demand for the business. The Brand Manager of Shopper Marketing is accountable for developing a deep understanding of how target consumers behave as shoppers in different channels and formats and leveraging this intelligence to the benefit of the brand, the consumer, the shopper and the retailer. Additional accountabilities include budget ownership and agency relationship management.

The Brand Manager will work closely with brand and customer teams to extend brand strategy to develop in-store marketing programs to drive volume and equity of the DEPEND(R) Brand. The focus is lead superior program management and measurable performance to drive net sales, operating profit, and market share of the assigned business unit.

Basic Qualifications:
  • BA in Marketing or related field
  • Minimum of three years of marketing, brand or related experience
  • Must have knowledge of retail marketplace and terminology
  • Must be able to think strategically
  • Must be able to understand brand strategy and transform those strategies into actionable plans
  • Must be able to facilitate, collaborate, work well with a variety of groups in a matrix organization (brand teams, customer teams, agencies, IMP group)

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Kimberly-Clark makes the essentials for a better life with well-known brands that matter every day – at home, school, work and on the...