City of Sierra Vista, AZ - Sierra Vista, AZ

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Under administrative direction, plans, staffs, organizes, directs, and evaluates the activities of the Marketing and Public Affairs Division; provides advice to City management and council; and assures the communications efforts of the City are comprehensively coordinated. FLSA status: Exempt.

Essential functions included in the job description may include tasks, knowledge, skills, and other characteristics. The list of tasks is illustrative only and is not a comprehensive listing of all functions and tasks performed by positions in this class.


Develops and implements City-wide strategic communications plans to include all aspects of municipal communications through public education, public relations, public involvement, media relations, and tourism marketing. Oversees all phases of the communications process, including evaluation of feedback through surveys and data collection to ensure public awareness of City projects, programs, issues and visitor attractions. Develops and implements strategic communications and marketing plans that include audience identification, goals, objectives, strategies, tactics, and key messages targeted to both residents and visitors as needed.

Advises City Manager and City departments on communications and marketing issues; develops and implements communications and marketing campaigns utilizing methods including but not limited to: press releases, public service announcements, media advisories, publications, direct mail campaigns, print and broadcast advertising, video production, content and design of city websites, and social media. Drafts and oversees the writing and editing of text, graphic design and photography for all types of public information and tourism publications, advertising, displays, invitations, and direct marketing campaigns. Coordinates public input processes for City departments and supplies information and coordination for tour groups, conferences, the film industry and business and leisure travelers.

Researches facts, develops concepts, and drafts text for printed materials, including fliers, articles, ads and brochures, coordinates graphic design of materials, and administers all aspects of design and updates to City communication venues.

Oversees a staff of professional and para-professionals, provides supervision and coaching as needed. Oversees operation of the City’s Visitor Center and coordinates scheduling of staff and volunteers to ensure continuous coverage at the Center. Coordinates and supports the activities of the Tourism Commission and associated committees and groups as needed. Represents the City on the Cochise County Tourism Council to promote Sierra Vista tourism throughout the region.

Responds to citizen and media inquiries, coordinates on-site media coverage and interviews, and manages press conferences and editorial board meetings as needed. Oversees development and implementation of the City’s emergency public information plan, ensures staff training in emergency public information procedures, and oversees preparation and dissemination of emergency preparedness materials to the public. Prepares and monitors Division budget and oversees preparation and monitoring of annual tourism grant. Represents the City in various forums, attends City Council meetings and work sessions and communicates regularly with all City departments and divisions to ensure accurate information is available to the public and visitors on City issues, projects, and programs.

May serve as City spokesperson for the media at the direction of the City Manager.

Knowledges, Skills & Other Characteristics:

Knowledge of:
Principles and practices of communications, marketing, public information, public and media relations, and strategic communications planning.

Management and supervisory principles, practices, and techniques, including budget development and administration.

All elements of the principles of website and graphic design and the production of collateral materials, digital photography, and videography.

All aspects of the tourism industry and an understanding of the basic principles of economic development as they pertain to tourism.

Federal, state, and local laws and regulations regarding the dissemination of public information.

City operations, functions, policies, and procedures.

Skill in:
Researching complex issues, collecting and analyzing data, and writing comprehensive, concise summaries and reports.

Translating public policy issues into meaningful public messages.

Exceptionally skilled in written communications, to include drafting as well as editing, and the ability to write to fit designated audiences.

Skilled in oral communications, including public speaking to both large and small group audiences.

Establishing and maintaining effective working relationships with City staff, elected officials, volunteers, a variety of boards, commissions, committees, and the general public.

Coordinating a variety of complex tasks simultaneously.

Analyzing and recommending improvement in operations, services, procedures, policies, and methods.

Operating office equipment, including complex computer software and hardware related to assigned programs.


Bachelor’s degree in communications, marketing, public relations or related field required, and five years experience in professional communications and marketing, at least two of which were in a management capacity. Possess or have the ability to obtain an Arizona Driver’s license. Degree must be from an institution accredited by one of the six regional accreditation boards:

1. MSA – Middle States Association

2. NASC – Northwest Association of Schools & Colleges

3. NCA – North Central Association of Colleges & Schools

4. NEASC – New England Association of Schools & Colleges

5. SACS – Southern Association of Colleges & Schools

6. WASC – Western Association of Schools & Colleges