Lead management of the Gap Outlet brand for a consistent customer experience in geographies outside of North America. Work with the Marketing team to develop a global brand-management system to be implemented across geographies.
Partner with in -market teams to share brand/ marketing/ merchandising direction. With Visual Merchandising, develop and share seasonal marketing toolkit, including product styling, product visual, windows and in-store propping, advertising and other relevant materials.
Partner with in-market & country teams to identify how to tailor messages to drive traffic & sales yet remain consistent with the overall brand experience.
Provide input and feedback for brand consistency on local Marketing and merchandising initiatives; create accountability in-market to brand standards and guidelines both thru training and quarterly reviews.
Achieve high levels of Marketing Effectiveness.
Monitor effectiveness of international marketing investment, and refine tactics to improve ROI.
Develop annual & seasonal investment priorities for marketing budgets.
Lead development of international point-of-view for seasonal hind-sighting efforts and represent international perspective in brand/ business strategy and planning discussions.
Partner in the development of long-range an annual brand/ marketing/ merchandising store strategies.
Establish and leverage critical North America relationships including: Marketing (Store Design, Visual, Window and In Store, Advertising, PR, Consumer Insights, Loyalty), Merchandising, Design, Product Management, Store Operations and Strategy.
B.S./B.A. degree (M.B.A. preferred)
5+ years experience in marketing, retail experience preferred
International experience (living and/or working) preferred
Strong Analytical Skills and familiarity with key retail metrics
Strong Communication Skills
This position is based in SF but will work daily with partners in Japan, China, England, and Italy.
GAP NORTH AMERICA
GAP Inc - 18 months ago
The ubiquitous clothing retailer Gap has been filling closets with jeans and khakis, T-shirts, and poplin since the Woodstock era. The firm,...