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2200 Murray Avenue
Pittsburgh, PA 15217
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Boutique Law/CPA/Investment Firm seeks a Marketing Coordinator with strong organizational, computer, verbal and written skills. We are looking for a marketing professional with the ability to jump on a moving train and find his or her feet quickly. Versatility and adaptability are essential.
The spectrum of marketing venues includes: Direct mail, the Internet (we have several prominent websites and 6,000 e-mail newsletter subscribers), professional and client workshops, as well as client development and back-end product sales. (We have three best-selling books and likely more in the future).
We recommend serious candidates take the time to explore our website, www.rothira-advisor.com/job.pdf.
Responsibilities of the Marketing Coordinator Include:
Marketing, roughly 12 educational workshops,sponsored by our firm, for clients and prospective clients recruited primarily through direct mail. We strive to “fill the room.” The Marketing Coordinator will also be required to attend the workshops and provide the introduction for Mr. Lange. We have been conducting the workshops for years and there is a great deal of strategy in place.
Booking keynote-speaking engagements with existing groups and organizations such as, the American Association of Independent Investors.
Expanding our direct-mail program to encourage clients and prospective clients to schedule meetings with Jim Lange and other members of the legal and accounting team.
Networking within the community and professional circles to seek and schedule speaking engagements for Jim, as well as discovering other opportunities for the firm.
Assisting with recruiting guests for our biweekly radio show, The Lange Money Hour, Where Smart Money Talks , marketing the show, and possibly hosting.
Writing sales copy including workshop invitations, sales letters, newsletters, web text, blogs, social media posts, and marketing pieces such as brochures and invitations. (If you are strong in all areas except writing, we have a wonderful writer subcontractor who will work with you.)
Seeking appropriate venues and arranging for paid speaking engagements for Jim (Jim has received speaking fees as high as $10,000/day).
Strengths needed to make the job work:
Candidate must be upbeat, positive, and professional as they will have contact with clients, prospects, and members of the community.
Openness to taking direction from senior management and the advice and recommendations of some of the country’s top direct marketing/information marketing experts both in the financial industry such as, Million Dollar Producer, and general copywriting and marketing experts.
A willingness to make phone calls and to speak persuasively to create opportunities for our company.
A knack for meeting people, telling them what we do and building strategic relationships that, over time, will benefit the firm.
The ability to write persuasively for sales letters, newsletters, web text and blogs, web copy, etc.
A working knowledge of product marketing concepts, branding strategies, and strategic marketing planning.
Why would you want to work for us?
Wouldn’t it be great to promote a service you genuinely believed in? Lots of firms claim superior knowledge or service. We deliver. Our law firm offers the best estate plan there is for traditional families: Lange’s Cascading Beneficiary Plan ™. If you don’t believe us, read the article on our website “The Ideal Beneficiary of Your IRA”. Alternatively, read about it in our best seller, Retire Secure! (Wiley, 2009). Retire Secure! enjoys glowing endorsements from the following experts: Charles Schwab, Jane Bryant Quinn, Larry King, Ed Slott, Roger Ibbotson, Natalie Choate, Burton Malkiel, and dozens more.
Our strategies were quoted (with attribution) 30 times in The Wall Street Journal .
Our Roth IRA conversion strategies are the best in the industry. Jim’s other bestselling book, The Roth Revolution , also received the highest praise from top IRA experts including Ed Slott, Natalie Choate, Bob Keebler, Barry Picker, and many more.
We are extremely ethical and our clients report that working with us is both rewarding and pleasurable.
Our excellent staff is among the best the industry. Both our professional and support staff have been together for years. (Members of our staff and length of service: Glenn Venturino, CPA, 24 years; Steve Kohman, CPA, 16 years; Matt Schwartz, Attorney, 9 years; Sandy Proto, Office Manager, 19 years; Alice Davis, Client Service Coordinator, 9 years; Donna Master, Bookkeeper, 11 years; Daryl Ross, Paralegal, 10 years).
We have working relationships with excellent money management firms including Fort Pitt Capital Group LLC, Cookson Pierce, DiNuzzo & Associates, and others. Through our affiliations, we offer both active money management and passive management through dimensional funds. Clients enjoy the combination of excellent investment advice and our strategic retirement and estate planning advice for a fee of 1% or less of invested assets.
Many owners of small professional service firms don’t really buy into the importance of marketing. Getting the boss to loosen the purse strings is like pulling teeth. Jim Lange gets it. Jim has immersed himself in studying marketing and he understands the critical role that excellent marketing plays in the success of the organization. You will have access to an extensive library of marketing materials, including books, information products, DVDs, CDs, etc. (If you study marketing materials, please include the names of the people who have influenced your marketing strategies in your cover letter).
We offer competitive wages, a company 401(k) plan, medical, dental, vision, disability, and life insurance.
Our offices are located in the heart of the commercially vibrant Squirrel Hill neighborhood in Pittsburgh.
If you are looking for an exciting marketing opportunity in a growing firm and want to work directly with a small group of intelligent and dedicated professionals, we want to meet you.
If you are interested, please respond with a personalized cover letter and a resume. Thank you.
P.S. Please be advised, the quality of your cover letter carries considerable weight in deciding who to interview. All letters will be read by Jim personally.
Monster - 12 months ago