Manager, Local & Multicultural Brand Marketing
DeVry University - Downers Grove, IL

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About DeVry Inc.

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DeVry Inc. (NYSE: DV, member S&P 500 Index) is the parent organization of DeVry University, Advanced Academics, Ross University, Chamberlain College of Nursing, Apollo College, Western Career College, Becker Professional Education, and Fanor. DeVry University, which includes Keller Graduate School of Management, offers associate, bachelor's and master's degree programs in technology, healthcare technology, business and management. Advanced Academics provides online secondary education to school districts throughout the U.S. Ross University offers doctoral degree programs through its schools of Medicine and Veterinary Medicine. Chamberlain College of Nursing offers associate and bachelor's degree programs in nursing. Apollo College and Western Career College prepare students for careers in healthcare through certificate and associate degree programs. Becker Professional Education is a global leader in professional education serving the accounting, finance and project management professions. Based in Brazil, Fanor offers degree programs in business management, law and engineering through its four schools: Faculdades Nordeste, Faculdade Ruy Barbosa, Faculdade FTE and REA1. For more information, visit

http://www.devryinc.com.

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Overview

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The Manager, Local and Multicultural Brand Marketing is responsible for the management of integrated marketing tools for use by the local metros to build key business metrics and positive consumer perceptions of DeVry and Keller brands, including multicultural efforts.

Responsibilities

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Manage activation of the annual local marketing calendar. Manage the annual and quarterly media planning process with agency and metro marketing. Provide direction to agency/marketing services for the development of creative and agency direction on local creative rotation. Communicate media and creative tactical direction to metro marketing in accordance with local brand communication timeline.

Manage the development marketing solutions materials to support annual metro marketing business needs. Marketing solutions include integrated marketing plans, media plans and marketing communications (advertising – print, digital, OOH, etc and collateral- print, web development, etc.). Direct quarterly review and assessment of communication needs with metro marketing team. Manage the development of new, update and/or removal of existing marketing materials as necessary.

Communicate tactical direction to metro marketing and local metros in accordance with local brand communication timeline.

Develop and manage local brand processes needed to support the metro marketing business goals. Develop materials to communicate defined process to metro marketing. Manage the interdepartmental delivery of weekly, monthly, quarterly and annual communication to the metro team.

Track budgets, billing and invoices of assign projects ensuring accurate monthly reporting with DeVry Finance.

Provide bi-weekly status updates.

Capture and update multicultural data and insights.

Assist with compliance and regulatory review.

Completes other projects and duties as assigned.

Qualifications

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To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor’s required. MBA preferred.

7+ Years Brand Marketing or relevant agency experience.

Understanding the development of integrated media plans from a national and local perspective. Experience managing the development and production of marketing materials including digital, print, broadcast, and OOH. Experience and knowledge of development of multicultural marketing plans (African American & Hispanic).

Knowledge and understanding of research methodologies including quantitative and qualitative.

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today.

&nbps;

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It isn't exactly Ivy League, but DeVry is in the big leagues of technical, health care, and business schools. The for-profit...