US Head, Business Intelligence Resolution Media -
New York, NY
Purpose of the role
The US Head of Business Intelligence (USHBI) will work closely with OMD’s C-suite to shape the agency to further enhance OMD’s presence in the market via thought leadership, innovative solution architecture, & a rich BI team culture. The USHBI will work closely with Group Account Directors, clients & partner agencies to consultant on all areas of marketing by effectively using information to drive:
Business strategy via profound consumer insights
Marketing accountability & ROI measurement and management
Media, communications & market research analysis
Talent development & fostering a rich team culture
Premier client servicing with a strong revenue model
Specific responsibilities include:
Relationship Management
Inspire, coach, develop and lead the US BI team across internal and external needs.
Develop and maintain a solid partnership with all lead teams within OMD US, across all US clients and other OMG agencies (example Annalect, Optimum Sports, Hall and Partners, etc…).
Work with key stakeholders to champion fact-based decision making solutions by helping to create customer value metrics as a foundation for marketing strategies for their clients.
Build solid rapport with new business prospects during business development meetings.
Ability to convey technical jargon in more layman’s terms, with a richer business strategy skew.
Knowledge Management
Lead, enhance and champion the OMD Operating System across all accounts and offices within the US, synchronizing SBU involvement when appropriate.
Develop a strong understanding of client business model, macroeconomic & industry specific competitive forces, the role and impact of all marketing mix elements; and other internal/external factors that impact performance of a business.
Analyze client’s business; using key findings from these results to present strategic recommendations to middle/senior level management.
Identify opportunities for assigned accounts to use fact-based tools to guide media and marketing strategy; increase use of OMD analytics tool-kit
Actively design and implement analyses that drive consumer/customer behavior into actionable results; work with the rest of the BI team to build models where appropriate.
Be the custodian of the “voice of the consumer” based on empirical findings.
Solutions Management
Up-sell & cross-sell high margin products to data savvy accounts/clients by understanding their specific needs sharpening the OMD/OMG offering to suit accordingly.
Provide information-based direction to OMD account leadership and media specialists (planners/buyers) assigned to client’s business.
Provide direction to outside vendors of modeling or quantitative research and media specialists assigned to client team; where appropriate identify and introduce new vendors to the lead teams and manage the necessary solution architecture design and project management.
Apply creative approaches and custom solutions using current market intelligence to develop new ideas and build brand/customer strategies.
Commit to staying on the cutting edge of consumer, lifestyle, consumption, behavior, attitudes, media, and channels trends by leveraging leading technology solutions for client delivery.
Required skills:
The USHBI should ideally have +12 years’ experience in marketing strategy and analytics across marketing disciplines (therefore merely market research or media research will not suffice):
o Experience in ad agencies, research agencies, analytics shops or DM/interactive agencies is preferred; Experience in marketing analytics roles on the client side is also valued; Experience in consultancy services is welcomed.
o Strong understanding of the business of marketing communication (planning/buying).
o Hands-on analytics capabilities combined with ability to interpret data and analysis for non-technical audiences (on the agency and client side).
o Analyzing and interpreting quantitative and qualitative data through the use of models and tools to help forecast success metrics.
o Familiarity with non-media data sources like Nielsen/IRI sales data; Census data; Client-side sales/transactional data.
o Translating consumer targets into media/communication targets.
o Research and analyses using data driven information, campaign measurement strategy, CRM, data modeling and emerging sources.
o Balanced overall offline and online media analytics – tracking and managing ROI.
o Complete understanding of behavioral economics & consumer decision journey.
Highly analytical and creative mind with strong communication skills with experience and success in working with cross functional teams through use of excellent communication and interpersonal skills.
Has worked with diverse individuals (not just data and analytics) and possesses a track record of garnering insights and information from face-to-face interactions.
Straight forward communicator who can organize, clarify and communicate complex ideas quickly, succinctly and accurately.
Ability to migrate from a focused view to a more macro view of an opportunity and the necessary relevant best solution
Enjoy working in an integrated environment where everyone is expected to be hands-on.
Possesses a desire for excellence and a passion to succeed in a fast moving and constantly evolving business.
Required Education/Experience:
Bachelor’s with significant work in Analytics plus 12+ years’ experience in marketing analytics.
Highly preferred Master’s or equal with significant work in Analytics plus 12+ years in marketing analytics
Resolution Media - 13 months ago
- save job
-
block
